Vietnam’s online travel market set to double to $8B by 2030 as OTAs, super apps and AI race for control
The Online Travel Tracker is a brand-new monthly report focusing on various subjects shaping the travel tech landscape in the region. This article is based on data from the Online Travel Tracker Volume 1: Vietnam Revealed. To explore the full data, insights and market analysis, download the comp [...]
JTB formulates long-term vision “OPEN FRONTIER 2035”
(Translated from Travel Voice)
JTB has developed a long-term corporate vision called “OPEN FRONTIER 2035,” looking ahead to the year 2035. In response to major changes in the social environment and industrial structure, the company aims to clarify its direction as a value-creating business [...]
Travellers are “touching grass” heading into 2026
Airbnb says short trips, nature escapes and experience-driven journeys will set the tone for travel in 2026
Data from Airbnb shows travellers prioritising shorter, more intentional trips, a renewed pull towards nature, and experience-led journeys tied to global events, food and personal discovery. [...]
How Down Under is using its geographical tapestry to take on the global incentive map
Australia’s sheer size and various territorial offerings were on full display, showcasing a country that’s not just competing on the global stage, but also carving distinct identities among its own incentive destinations.
At Australia Next 2025 in Melbourne, destination leaders from Sydney, C [...]
Australia’s $4 billion incentive engine is fuelled by recovering markets, soft ROI and the $53-for-$1 return
“Our business events visitors to Australia spend 38% a night more than a leisure visitor.”
Global competition for high-value corporate travel is fierce, and Australia's commitment to securing elite business events was on full display at Australia Next 2025, returning to Melbourne for the first [...]
USTA’s Geoff Freeman: “We are going the wrong way”
He probably has the toughest job in travel right now – for instance, I had more anxiety travelling to the US than Riyadh, Saudi Arabia, where I had just been before making my way to San Diego.
So, when U.S. Travel Association president and CEO Geoff Freeman spoke at Phocuswright, I listened with [...]
Parallel revolutions: A nation and a platform in sprint mode
Saudi Arabia and Expedia showcased as twin stories of transformation at TOURISE
It was interesting to hear CNN’s Becky Anderson introduce her session with Saudi’s Vice Minister of Tourism, Princess Haifa Al Saud and Expedia Group CEO Ariane Gorin, as “a parallel story in leapfrogging”.
S [...]
Out of TOURISE: Visa by profile, traveller safety among key initiatives
Saudi's bid to unite consumption economy and to elevate tourism to its fair play
It was the final day of TOURISE 2025. The three-day inaugural global travel event organised by the Saudi Ministry of Tourism was winding to a close but even then, the corridors were still full of people, the energy [...]
Sonu Shivdasani: A renewal and new beginning with Sosei
From barefoot luxury to mindful rebirth, the founder of Six Senses and Soneva reflects on his mother’s lack of love, letting go, healing, and creating again, in an interview with Yeoh Siew Hoon (Founder, WiT) on the HICAP stage in Singapore.
When I first met Sonu Shivdasani in the early 1990s to [...]
More travellers are choosing “cool”cations – climatically or socially cool escapes – to wrap up 2025
According to Klook, as the year draws to a close, travellers are wrapping up their year amid crisp air, snowfall, and festive lights. The year-end period signals peak time for winter sports like skiing and snowboarding in snow-blanketed destinations.
Where it’s cold to be: Klook users� [...]
