New Vrbo ad tugs at heartstrings with John Legend and real-life reunions
VACATION rental company Vrbo unveiled its biggest campaign to date with a new ad featuring John Legend and real-life families who didn’t realise they’d be experiencing surprise reunions with loved ones while cameras rolled.
The scenes play out as Legend performs a
new version of the classic [...]
Survey: Collaboration and cooperation needed to kickstart travel recovery
BOOKING.COM, in its latest research conducted among 3,000+ accommodation partners in 20 countries, revealed what support is needed to get travel back on its feet.
The survey also looked at what preparations properties worldwide are making to welcome back guests once it is safe for them to trave [...]
LINE Travel jp bets on chat and corporate travel, moves from meta to merchant model
Blurring of business and leisure creates opportunity for blended travel model, says Shibata
LINE TRAVEL jp is taking a bet on its future by blending the world of corporate travel with chat and, in the process, moving to a merchant-of-record model with its new chat-based corporate travel booking [...]
Accor launches biggest ever domestic campaign in Indonesia
Ties up with small and micro enterprises to support local businesses
SPURRED by Covid and how it’s forced travel to go domestic, ALL – Accor Live Limitless has launched its biggest domestic campaign in Indonesia, Rediscover Indonesia, bringing together its 130 hotels in over 30 destinations. [...]
Tightened Covid restrictions dampen use of SingapoRediscovers Vouchers
Remaining at home. Rescheduling tours. Regrouping to (hopefully) come back stronger. For now, Rediscovering Singapore is on hold.
SINGAPORE’S first confirmed Covid-19 case was on January 23, 2020, and it took 10 weeks from that day before the Circuit Breaker was announced. This year, by contr [...]
From workations to wellness and antiques: How three hoteliers are facing the future
“OUT of adversity comes opportunity”, so said Benjamin Franklin. This quote best personifies three Asian hoteliers who, through their resourcefulness and creativity, have not only survived the past year of almost no inbound business but placed them in good footing for post-pandemic times.
A [...]
The Wrap: Seera Group and Klook partner to transform Saudi tourism, Etihad launches ‘Verified to Fly’ initiative, and more …
THE Wrap is a round-up of news in the travel and technology industries, and an update on how businesses in these sectors are adapting and resetting as they prepare for post-pandemic travel.
Seera Group, Klook team up to drive digital transformation of Saudi tourism
Seera Group’s Majed Al [...]
As restrictions tighten in Asia, let’s keep our eye on the horizon
Travel recovery reflected in Booking and Expedia Group results, European Commission proposes easing of travel restrictions using Digital Certificate – could this be a model for Asia?
I’VE never
been a good sailor which is why the best piece of advice I ever got from a
friend when out sailing [...]
What travellers want and need as they start to travel again
DATA from Expedia Group Media Solutions’ inaugural Q1 Travel Recovery Trend Report indicates growing confidence among travellers, with a message for brands it is time to capture and drive demand.
Wendy Olson Killion, senior vice president, Media Solutions at Expedia, said the latest data and [...]
Global OTAs face being squeezed by twin forces in South-east Asia
Asia Partners’ Rippel on trends accelerated by Covid and the building of unicorns in the region
IN March this year, Singapore-based growth equity investment firm Asia Partners closed its inaugural fund at US$384 million in commitments. During the WiT Travel Roadshow, Episode 2, we sat down wi [...]
