In age of scarcity, Traveloka goes from “hunting” to “harvesting” in its marketing rethink
Even though
product has taken centre stage during Covid-19, Traveloka’s Christian Suwarna
believes that marketing is also having its breakout moment in terms of how the
Indonesian travel unicorn is rethinking its marketing strategy.
With limited funds to spend, the chief marketing offic [...]
The WiT Podcast: Unity In Crisis – Episode 20: Todd Arthur, Vice President, Sabre Travel Network, Asia Pacific
Todd Arthur is himself an avid traveller. He’s been to 117 countries and
you can imagine how antsy he is to make it to 118. But for now, like all of us,
he’s had to get used to a new routine at home and picking up a new life skill
(and it’s not cooking or baking).
And even though he says S [...]
Strong consumer demand and restored confidence behind recovery in China’s travel market
Gradual control of the Covid-19 pandemic and the willingness of Chinese tourists to hit the road again for tourism activities are behind the steady recovery in China’s travel market.
Coupled with this is the majority of Chinese consumers believe travel is still one of the preferred leisure act [...]
AirAsia, Trip.com Group team up to spur revival in regional travel through sharing of assets
Two Asian travel giants, Malaysia-based AirAsia and China’s leading online travel services provider Trip.com Group, have formed a “strategic partnership” giving users access to products and services on their respective digital platforms.
Under the agreement Trip.com and AirAsia.com, the ca [...]
WiT Startup winner IDEM Hospitality becomes part of Groups360 family
For WiT Startup Pitch 2019 winner IDEM Hospitality, the meeting with Groups360 last June was fortuitous. What started out as a partnership discussion very quickly escalated into one around acquisition when it became obvious that it was “a match made in heaven”.
IDEM
Hospitality is now Groups [...]
Let’s talk about work, remote or otherwise, and its side effects
This whole remote work thing that’s still going on in
most parts of the world is producing lots of interesting outcomes, at least in
places where remote work is an option. As Joseph Tsai, executive vice chairman
of Alibaba
Group, observed at the Singapore Fintech Festival recently, “remote work [...]
Cleartrip rolls out Travel Safe and Flexifly, aims to hit sweet spot between product and commerce
Covid-19 has made developers more empathetic to commercial interests: Subramanya Sharma
If there is one positive that has come out of the biggest crisis to hit travel, it is that product has taken centrestage as online travel companies went back to their roots to build new tools and solutions, a [...]
The Wrap: Agoda introduces day use feature to South Korea hotels, Malaysia Airlines lends a hand to boost domestic tourism, and more …
The
Wrap is a round-up of news in the travel and technology industries, and to keep
track of developments in these sectors as the green shoots of recovery slowly
take root.
Agoda introduces flexible day use feature to hotels in South Korea
Agoda users can book a day use room on the Agoda mobi [...]
Pandemic forcing hoteliers to fast-track tech adoption and revisit distribution and marketing strategies
The travel standstill has afforded hotels and their partners a chance to revisit distribution and marketing strategies and processes which in better days have mostly operated on a “if it ain’t broke, don’t fix it” maxim. But hotel conversations today have had to change and now largely revol [...]
Agoda joins hands with governments in Asia to assist in growing travel demand
Agoda has been partnering with government efforts in Asia to boost travel recovery. Its latest initiative taps on the Japanese Tourism Agency’s (JTA) ‘Go To’ campaign, ensuring its travellers booking domestic travel on Agoda can benefit from the “Go To” travel subsidy and enjoy savings of [...]
