Marketing
BeMyGuest unveils Xplore, a new booking system designed for Asia’s travel operators
24/10/2018 by WiT
BeMyGuest, Asia’s largest B2B aggregator of attractions, tours and activities, has launched Xplore described as “Asia’s first locally relevant digital solution for Asian travel experiences”. Introduced at last week’s ITB Asia in Singapore, the booking system and channel manager are “s [...]
Kinnevik and Temasek lead US$150m round for travel booking platform GoEuro
24/10/2018 by WiT
Berlin travel startup GoEuro has received fresh funding of US$150 million, described as “one of the largest-ever investment rounds in Germany”, doubling its total capital raised to date. Kinnevik AB, a Swedish investment firm, and Temasek, an investment company headquartered in Singapore, led [...]
WiT Singapore 2018: MakeMyTrip’s Deep Kalra shares thoughts on the “secret sauce”, game changers and what excites him
24/10/2018 by Yeoh Siew Hoon
MakeMyTrip’s chairman and group CEO Deep Kalra is often a favourite on our WiT stage because India is just that exciting and MakeMyTrip has been a key figure in the online travel community there. This time, Kalra shared about his journey from harder times to better, more promising ones, and what h [...]
WiT Singapore 2018: Expedia and Traveloka – a collaborative partnership of global might and local power
23/10/2018 by WiT
In mid-2017 one of the biggest news that hit the world of online travel was Expedia Group investing US$350 million in Indonesian OTA Traveloka, making it South-east Asia’s first travel unicorn. Greg Schulze, senior vice president, commercial strategy and services, Expedia Group, said then, “W [...]
Through The Looking Glass of Cempedak Island: 8 Key Takeaways from WiT Singapore 2018
24/10/2018 by Yeoh Siew Hoon
After an intense three days of “Through The Looking Glass”, my mind is still sparking neurons even though I am now safely esconsced on a private island in Bintan, Indonesia. Cempedak has, for the last two years, become my go-to escape after WiT Singapore 2018. I saw the all-bamboo resort whil [...]
WiT Singapore 2018: Singapore Tourism Board shares lessons in Destination Marketing 2.0: it’s about being agile, bold, and creative
23/10/2018 by Yeoh Siew Hoon
Destination marketing no longer looks or works like what it did before. It is no longer about year-long campaigns that remain predominantly static, with maybe slight tweaks to highlight certain events through the year. It is certainly no longer about bringing the media and travel agents to your shor [...]
WiT Singapore 2018: Content marketing takes new form by inspiring travellers through sound
23/10/2018 by WiT
Need a sure bet way to go hyper-local and stand out from the crowd? Tell a story that literally nobody else could tell – by creating a soundscape track of your hotel. Luke Clark listened in on Martin Reiher's presentation on “Sound Of Travel” at WiT Singapore 2018. Or maybe just talk to s [...]
Tnooz to become Phocuswire with its acquisition by Northstar Travel Group
22/10/2018 by WiT
Northstar Travel Group has acquired tnooz and its related assets  as part of a plan to further accelerate development of PhocusWire, an integrated news platform powered by Phocuswright, the travel industry research authority and sister company of WiT. Tnooz will be merged with PhocusWire over th [...]
WiT Singapore 2018: South-east Asia travel is huge with consumers who want speed, engagement and personalisation
18/10/2018 by WiT
The Internet economy in South-east Asia is worth a massive US$50 billion and is growing at 27% CAGR (Compound Annual Growth Rate) year-on-year, three times faster than the market in the US. Within this region’s economy, four key industries help drive this growth – online travel, e-commerce, o [...]
WiT Singapore 2018: A new age of travel with futuristic ambitions, but people still key
17/10/2018 by Yeoh Siew Hoon
After a pulsating opening that was both visually and aurally stimulating, attendees at the award-winning WiT Singapore 2018 conference at the Marina Bay Sands Convention Centre, were taken through the looking glass into a world of travel that at times looked like science fiction. But discussions [...]