Marketing
The Wrap: Everyone can now say ‘hi’ from the sky
28/02/2018 by WiT
In the news: Airlines take the stage this week, not only in conferences around the region, but in touting new services for its guests. In the limelight – AirAsia, Hong Kong Airlines and, indirectly, Travelport and ACI with a new solution for airline passengers.  AVIATION: Everyone can now say [...]
HK Express links up with flight comparison site Dohop to expand international interline services
27/02/2018 by WiT
Hong Kong-based airline, HK Express, has joined forces with flight comparison site, Dohop, to provide international interline services, making it the first Asian carrier to partner with the Icelandic company. The partnership, sealed at the ongoing Aviation Festival 2018 in Singapore, will make i [...]
Robert Bailey joins Travelport as chief strategy officer
22/02/2018 by WiT
Travelport has appointed Robert Bailey, former president and CEO of Abacus, to the newly-created role of chief strategy officer based in Langley, the UK. Reporting to Travelport’s president and CEO Gordon Wilson, Bailey will take up his new posting on March 1. His responsibilities will i [...]
European airlines scored big in a la carte revenue last year, flying off with US$19bil
21/02/2018 by WiT
Estimated airline a la carte revenue worldwide in 2017 stood at US$57 billion, with European airlines leading at US$19.4 billion followed by Asian carriers at US$15.8 billion. The estimates from the CarTrawler Global Statistics of a la Carte Revenue released by consultancy on airline ancillary re [...]
The Wrap: Travelport reveals plans to include NDC content on its distribution platform
22/02/2018 by WiT
In the news: This week’s focus is on IATA New Distribution Capability (NDC) as three rival global distribution companies – Travelport, Amadeus and Sabre – step up their game to deploy NDC-enabled products and adopt NDC standard in their airline retailing and product distribution strategy. M [...]
Letter from Penang: As Year of the Dog dawns, so will new travellers and citizens with different aspirations and expectations
15/02/2018 by Yeoh Siew Hoon
Tomorrow, February 15, will be the peak of travel as millions of Chinese and their diaspora make the journey to wherever home is to gather for their Lunar New Year reunion dinners. You can already feel it in Penang, when the population of the island more than triples with the return of Penangites [...]
Parikh gets scrappy at Hotwire and says, “never say never” to Asia
14/02/2018 by Yeoh Siew Hoon
In August 2017, Neha Parikh left Hotels.com where she’d been since April 2008 to become president of Hotwire and it's clear she's bringing her own style and personality to the brand which calls itself “a leading discount travel site that offers ridiculously low prices”. Last November, she anno [...]
The Wrap: Here’s where Chinese travellers are going to welcome the Year of the Dog
13/02/2018 by WiT
In the news: With the Year of the Dog just around the corner we take a look at where the Chinese people are spending the week-long Spring Festival holidays, and how another Singapore company is wooing Chinese visitors to the city-state. DESTINATIONS: Here’s where Chinese travellers are going to [...]
Inaugural Marketing Innovation Programme by STB awards AccorHotels, Millennium Hotels & Resorts and Wildlife Reserves Singapore
10/02/2018 by WiT
AccorHotels, Millennium Hotels & Resorts, and Wildlife Reserves Singapore have been selected as the top three marketing campaigns that will receive support from the Singapore Tourism Board (STB)’s inaugural Marketing Innovation Programme (MIP) this year. Launched in 2016, the MIP is a fundi [...]
Startup Inside A Non-Startup, Part 2: 8 Lessons Learned In Starting Kafnu Inside Next Story Group
12/02/2018 by Morris Sim
In my previous post I discussed the cultural differences between being entrepreneurial vs. being corporate. In the last 12 months, I was asked to do a startup, Kafnu, inside Next Story Group. I thought I’d share my experience about what we have done to make it work so far. Entrepreneurial effor [...]