Marketing
Baidu Capital, armed with $3b, still looking for the right travel bet
05/12/2017 by Yeoh Siew Hoon
Travel, like every industry, is dominated by giants but Jenny Wu says there are “good seeds” of innovation happening and it’s just a matter of time before Baidu Capital picks the next big travel bet. For now, it’s banking on an autonomous future as well as logistics and e-commerce.  [...]
How the rise of mobile in APAC is changing buying behaviour
05/12/2017 by WiT
Mobile technology has changed retail marketing, as well as consumer buying behaviour. In Asia Pacific (APAC), where smartphones are (almost) ubiquitous, their use are evolving faster than ever before especially for travel. The smart device is changing the travel booking experience from start to f [...]
Amadeus Next wants expansion in Asia, explores outside-of-travel verticals
01/12/2017 by WiT
Amadeus Next wants to grow and expand into new markets in Asia Pacific including China, where “tech companies are leading the charge for entrepreneurship”; and Indonesia and Vietnam, two of the most promising markets for the startup ecosystem. “Our key focus for next year will be expanding [...]
Why search needs to get better and how we can do it for travellers
01/12/2017 by Timothy O'Neil-Dunne
We have a plethora of options for search but in the English and other Latin languages, the term “Google it” has become as synonymous as “Kleenex”. Perhaps more so. While the average American uses about 50 Lbs of tissue paper a year, we say the words of the leading search brand and enter a [...]
The Wrap: Indian travellers want more self-service tech in the airport
30/11/2017 by WiT
In the news: Indian travellers and self-service tech in airports, Travelport and Tourism Western Australia team up to launch targeted trade campaign and Sabre’s new partnership with Aviation Services Mongolia TRAVEL: Indian travellers want more self-service tech in the airport Indian tr [...]
There must be a way to get out of here – Rome2rio shares tips with stranded travellers in Bali
29/11/2017 by WiT
Getting stranded in Bali may not be the worst thing but Melbourne-based Rome2rio has started an information page to help travellers get out of the island by means other than flights while the airport in Bali remains closed due to the active eruptions of Mt Agung. Chairman Rod Cuthbert said, “We n [...]
Pitch me something I don’t understand, says investor supremo Joel Cutler
22/11/2017 by Yeoh Siew Hoon
It is said the best ideas either terrify you or make you laugh. In Joel Cutler’s case, it’s ideas he doesn’t understand. Known as the man with the Midas touch with his investments in companies such as ITA Software, KAYAK and Airbnb, the co-founder and managing director of General Catalyst Part [...]
The Wrap: How APAC business travellers stay connected with family while on the road
22/11/2017 by WiT
This week is all about surveys and reports: CWT's study on how travellers on business trips stay in touch with family and the recently released report on travel fraud statistics by e-commerce fraud prevention company, Forter.  CORPORATE TRAVEL: How APAC business travellers stay connected with fa [...]
Next stop for Rome2rio as it graduates from cockroach startup – global travel brand for A to B, with everything in between
21/11/2017 by Yeoh Siew Hoon
You could call it a coming of age for Rome2rio – the seven-year-old Melbourne startup has finally left the co-working space it called home for several years to move into its own offices. Having grown from 10 to 40 staff in the last 18 months, it was deemed necessary to get its own space. “The [...]
Sojern acquires Adphorus, aims to accelerate Facebook adoption for travel industry
21/11/2017 by WiT
Sojern has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands, and aims to help its travel clients capitalise on Facebook’s scale to drive bookings. According to Sojern CEO Mark Rabe (pictured right) [...]