Marketing
The Wrap: California dreaming or French cuddle? Find out in KAYAK’s bed guide
16/03/2016 by WiT
In the news: KAYAK’s bed guide, multiple languages on SiteMinder, 150 airlines using Travelport’s rich content tool, key appointments in SojernCalifornia dreaming or French cuddle? Find out in KAYAK’s bed guide Sleepless in Seattle, London, Shanghai, Singapore or wherever you travel to? Apart [...]
Keen on Korea? Come learn about local market tactics at WIT Seoul
15/03/2016 by WiT
If there’s one market that’s managed to export its pop and fashion culture better than Hollywood in Asia, it’s South Korea.K-pop stars pack concert halls faster and quicker than Western acts. When Exo Planet #2 staged its concert in Singapore late last year, hordes of teen girls started queuin [...]
Stories that go beneath the armour to get under your skin
15/03/2016 by Yeoh Siew Hoon
As someone who tries to exercise regularly, I’ve watched sporting brands come, go and come back, and I’ve watched them expand their space. Today, sports wear is everyday wear.New Balance is an example of a brand that’s made a comeback. Once it made only good running shoes, now it makes shoes t [...]
Who calls the shots in travel? Asian women, of course
10/03/2016 by Danielle Yong
For anyone with a social media account, the annual flood of stories about feminist role models is almost unavoidable on March 8. This day marks International Women’s Day, a global date that celebrates the achievements of women while drawing attention to the gender parity that still exists, over 10 [...]
Seamless travel experience for air passengers with IoT
10/03/2016 by WiT
The ‘Internet of Things’ (IoT) is coming to travel, and over the next three years passenger will be enjoying seamless self-service at airlines and airports worldwide.This is according to The Future is Connected, the latest industry report from SITA, a leading global IT provider to the air transp [...]
The Wrap: Roomorama, Tujia team up to tap China’s large outbound travel market
09/03/2016 by WiT
In the news: Roomorama’s new partnership with Tuija, TripAdvisor’s news sites for Hong Kong, white paper on APAC hospitality industryRoomorama, Tujia team up to tap China's large outbound travel market There were 120 million outbound tourists from China in 2015 who spent a total of US$104.5 bil [...]
Women – not just one day but everyday
08/03/2016 by Yeoh Siew Hoon
I’ve been getting lots of reminders that today is International Women’s Day – lots of press releases from companies talking about women and how important the feminine sex is to them. TripAdvisor releasing a study that Asian women take the lead in travel decision making; Accor Hotels issuing a [...]
Amazon voice service Alexa now finds you flights through Skyscanner
04/03/2016 by WiT
Global travel search engine Skyscanner has created a skill for Alexa, the cloud-based voice service behind Amazon Echo, where it is now possible to search for flights using a simple voice conversation.Skyscanner is the first travel search engine to partner with Amazon to integrate the Skyscanner fli [...]
The Wrap: Tokyo’s most expensive city in APAC for hotel stay – HRS Price Radar
03/03/2016 by WiT
In the news: HRS annual APAC Hotel Price Radar, Amadeus Family Fares offering from Travix, Sabre’s revenue solution for Bangkok Airways, Wego’s payment guide in the Middle EastTokyo's most expensive city in APAC for hotel stay: HRS Price Radar Last year saw Tokyo in Japan commanding the highest [...]
The evolution of revenue management and why it matters more than ever
02/03/2016 by Patrick Bosworth
No doubt every hotel in the business is constantly looking for ways to yield more revenue from its rooms. Back in the day when selling a hotel room was only through one or maybe two channels, pricing a room was far less complicated. Then new channels of sales and distribution came along, smart techn [...]