Marketing
As Vietnamese tourism shows growth, Klook strikes partnerships with key domestic attractions players
08/02/2023 by Arvindh Yuvaraj
IN the new age of travel, the need for a collaborative tourism scene has been called a prerequisite to support robust growth and recovery. In that sense, Klook, a major travel and experiences platform, has been on quite the roll recently. Klook has just announced partnerships with two key players [...]
New world meets old as an ambitious FREED acquires Connexus Travel
02/02/2023 by Yeoh Siew Hoon
Digital and smart merchandising solutions company, FREED GROUP, has acquired Hong Kong’s oldest travel agency, Connexus Travel (formerly Swire Travel), to expand and extends its reach into travel. The acquisition, details of which were not disclosed, blends the technology expertise of FREED, wh [...]
What do metaverse, ChatGPT mean for a destination like Singapore?
19/01/2023 by Yeoh Siew Hoon
Blended answers, by man and machine Keith Tan, chief executive officer of the Singapore Tourism Board (STB), opened his agency’s media briefing this week by jesting, “I’d like to confirm that ChatGPT didn’t write the press release.” (See related article) Curious, I decided to start a [...]
Tech In Travel: A new way of selling cruises; VR gains new friends; the sector that ‘knows too much’ but not enough; cruise ships get TikTok
19/01/2023 by Ian Jarrett
Cruisebound, a new online travel agency for cruise travel, has launched with US$10 million in Series A funding, led by former Booking Holdings chairman and Priceline CEO Jeff Boyd and PAR Capital Ventures. Other participants are TripAdvisor founder and former CEO Steve Kaufer, Concur founder and [...]
Looking to double numbers in 2023, Singapore plots path to full recovery
17/01/2023 by Yeoh Siew Hoon
Amid changing customer trends, STB to invest $110m in events, plans Rewards scheme ON the Grab ride I took to attend the Singapore Tourism Board (STB) media briefing this morning – to unveil its 2022 tourism results – the driver told me he used to run one of Singapore’s top limousine transfer [...]
Rhinos, unicorns, and fragmented markets: 3 investment trends that will shape travel and hospitality this year
09/01/2023 by WiT
IT has been a turbulent time for tech investments and particularly tough for travel. But then amid the dark clouds, there’s always the silver lining and investors are hard wired to seek out the bright spots. What do they see beyond the horizon, into the new world of travel and tech investments? Wh [...]
Inflation, what inflation? Travellers, trends, and technology that’s shaping the new world in 2023
03/01/2023 by WiT
IT'S that time of the year again - the start - and chances are you’ve seen an article or two predicting what the year will be like for business, the economy, politics, and of course, travel and hospitality. While analysts and industry experts try to map out the next twelve months and sift through [...]
New travellers are out there – here’s how brands and marketers can find them
29/12/2022 by WiT
We know who the new travellers are but where do we find them? Where do we fish and cast our nets?  Obviously, marketing isn’t easy, otherwise companies wouldn’t hire specialists to oversee marketing campaigns and optimise brand presence across multiple online and offline channels. But, the [...]
Content is king: Will 2023 favour those who rule the travel content kingdom?
27/12/2022 by WiT
IN travel, we’ve always said content is king. But in the new world, this has been raised to a whole new level with the unleashing of the creator’s economy. How do you ensure your place in it? What new thinking do you have to embrace? How do you apply your skills and learnings to a new world wher [...]
A 260% spike in travel bookings makes a case for content, online marketing and collaborations heading into 2023
21/12/2022 by Arvindh Yuvaraj
EARLIER this month, travel service provider Trip.com Group held its 2022 Global Partner Summit in Macao with tourism boards, international airlines, hotel groups and industry representatives from across the travel industry in attendance. During the event, themed ‘Journey into the Future Together� [...]