Marketing
The Wrap: Klook partners WeChat & AirAsia BIG, offers more ways to book activities
11/02/2016 by WiT
In the news: New partners for Klook Travel, Ticketbis launches in the U.S.,more countries for TripAdvisor Instant Booking Klook partners WeChat & AirAsia BIG, offers more ways to book activities Klook Travel (“Klook”), Asia’s leading platform for booking attractions and travel activities, [...]
Aladdin Street, M’sia’s first halal e-commerce platform, sets sight on the world
03/02/2016 by WiT
Like the fictional Aladdin and his magic lamp, new Malaysian start-up Aladdin Street is ready to light up the e-commerce world with halal products and to give giants in this field, Amazon and Alibaba, a run for their money.The new venture’s co-founder Dr Sheikh Muszaphar Shukor, the first Malaysia [...]
China’s pink travel market waiting to be tapped
01/02/2016 by WiT
The global LGBT (Lesbian, Gay, Bisexual, Transgender) travel market is big – over USS200 billion in annual spend, and is growing. One market, which is slowly but surely contributing to this growth, is China.Although homosexuality is a sensitive topic in China, where traditional family values are s [...]
APAC is biggest travel market, Thailand is the star
28/01/2016 by WiT
APAC’s tourism industry is now the biggest in the world (having overtaken Europe in 2014 in its contribution to global GDP), and the underlying momentum for growth is expected to continue, with a projected 500m arrivals by 2020.The findings contained in MasterCard's inaugural Asia Pacific Destinat [...]
The Wrap: ASEAN for ASEAN – new joint campaign to promote intra-regional travel
28/01/2016 by WiT
In the news: ASEAN for ASEAN campaign, Amadeus' new partnership with AccesRail, trending destinations for Singapore travellers, Thailand hotels’ top booking sites ASEAN for ASEAN: new joint campaign to promote intra-regional travel It’s all for one and one for all as the 10 member countries of A [...]
The Millennial Traveller: Matching resolutions with recommendations could be best way to avoid family fights
27/01/2016 by WiT
In an attempt to make New Year’s resolutions less of a burden on our moral conscience, Booking.com (in partnership with Weiden+Kennedy) has unveiled a ‘Resolution Translator’ as part of a Best 2016 Ever campaign (as opposed to the other 2016, which isn’t looking as great) to revive a sense o [...]
Don’t just manage revenue, create a holistic strategy
27/01/2016 by Patrick Bosworth
In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from launching, Mark Zuckerberg was just a baby and Google was 20 years from changing the world.Su [...]
Tuniu cements position as one-stop platform for Chinese travellers
22/01/2016 by WiT
Following the completion of its US$500 million investment from HNA Tourism Group, Tuniu Corporation (Nasdaq:TOUR) has put in place a range of strategic initiatives to enhance its hotel booking, themed tours, and air ticketing business units The leading Chinese online leisure travel company says it [...]
Hotel wonderland as distribution is disrupted and ALICE comes out to play
22/01/2016 by Yeoh Siew Hoon
A long, long time ago in a galaxy far away, I dreamt of being a hotelier. In fact, I recall asking a general manager if he would switch places with me for a day just so I would understand what it was like to walk around with hands behind my back and look at floors to see if there was litter or occas [...]
The Wrap: Good year for international tourism in 2015, record of 1.2b travellers
20/01/2016 by WiT
In the news: UNWTO’s report on overseas travel, Thai Lion Air’s first GDS partner, Amadeus’ new rebooking solution for travellers, SLH's redesigned Apple appGood year for international tourism in 2015, record of 1.2b travellersDespite fear of terrorism and attacks on holidaymakes in various pa [...]