Marketing
Happy 2016: What was over-hyped and what’s coming, Part 1
28/12/2015 by Yeoh Siew Hoon
As 2015 draws to a close, we ask a few of our industry leaders for what they felt was most over-hyped in the year that was, their prediction for 2016 and for good measure, we asked them their one wish for WIT. John Kim, Chief Product Officer, Expedia Inc1. Most over-hyped trend in 2015Self driving c [...]
As 2016 dawns, may the force of women be with you
29/12/2015 by Yeoh Siew Hoon
Warning: This post may contain a spoiler alert, but really it's quite obvious.  Just as “Lara Croft” got a reboot under the masterful hand of Rhianna Pratchett, into a heroine with more than boobs, Star Wars has also been rebooted with the seventh sequel, “The Force Awakens”.And the force i [...]
The Wrap: Malaysia’s first shariah-compliant airline takes flight
23/12/2015 by WiT
In the news: Focus this week is on new developments in Malaysia - the country’s first shariah-compliant airline commences service, BookDoc partners with MyTeksi, Firefly codeshares with Malaysia Airlines Bhd.Malaysia’s first shariah-compliant airline takes flight The already crowded skies over M [...]
Google launches APAC Travel Dashboard
21/12/2015 by Yeoh Siew Hoon
Google has launched its APAC Travel Dashboard which tracks travel search queries on Google.com.Said Simon Fiquet, head of global travel accounts at Google APAC, said, “We thought it would be great to share these insights with travel industry so we worked with our creative agency to build an interf [...]
TripAdvisor reveals key trends driving travel in 2016
16/12/2015 by WiT
One in four Asian travellers have chosen to visit a destination because of a cheap flight, while two in five hoteliers in Asia plan to increase room rates in 2016. These are some of the findings in the latest TripBarometer study from TripAdvisor highlighting key trends shaping the travel landscape n [...]
“The Boss’ Wife” Who’s Definitely Her Own Woman
11/12/2015 by Yeoh Siew Hoon
One thing was clear from the moment Diane von Fusternberg (DVF) walked on stage at the Expedia Partners Conference – she may be married to CEO Dara Khosrowshahi’s boss Barry Diller but she is clearly her own boss, her own woman – indeed, the woman she wants to be.That’s the title of her new [...]
The Wrap: New Delhi is top Asian city on the rise for 2016
10/12/2015 by WiT
In the news: Winners of TripAdvisor's Travellers’ Choice Destinations 2016, Kaligo Business Plus from Visa and Kaligo, eNetts VANs for Mobile Travel Agents as supplier payments.New Delhi is top Asian city on the rise for 2016Two Indian cities, New Delhi and Bengaluru, topped the Asian ranking as t [...]
Letter from Las Vegas: In the land of giants, welcome to the growing world of Expedia
10/12/2015 by Yeoh Siew Hoon
I am sitting in the front row, getting ready for the start of the Expedia Partner Conference 2015 at the Bellagio, Las Vegas.There couldn’t be a more appropriate place for a meeting by this giant of giants in travel. Las Vegas is a place where everything is bigger than big, and size is everything. [...]
Virgin Atlantic boosts online bookings with SaleCycle’s remarketing solutions
09/12/2015 by WiT
Virgin Atlantic, one of the UK’s leading long haul airlines, has seen an increase in its online bookings by more than 5% using email and on-site remarketing solutions from SaleCycle.The behavioural marketing company said booking abandonment was a huge challenge for the airline industry, with over [...]
Sabre sets up community platform to showcase emerging innovations
07/12/2015 by WiT
Sabre Corporation has launched the Sabre Innovation Hub, a new online community site to share prototypes and some of its latest innovations with the travel industry.Accessible on Sabre.com, the platform highlights new and innovative prototypes and gives customers, developers, and other travel indust [...]