Marketing
The Wrap: Travelport ups stake in Aussie tech start-up, shuffles management team
04/12/2015 by WiT
In the news: Higher stake for Travelport in Locomote, AccorHotels and Samsung partner, enhanced CWT mobile app Travelport ups stake in Aussie tech start-up, shuffles management teamTravelport has increased its investment in Australian corporate travel technology company, Locomote, to 55% to become i [...]
Wider choice of restaurants for travellers to Japan from TripAdvisor and Gurunavi tie-up
03/12/2015 by WiT
Visitors to Japan will soon be able to indulge in more of the country’s gastronomic delights, made possible by the collaboration between travel site, TripAdvisor, and Japan’s leading restaurant search site, Gurunavi.Scheduled to go live in the first half of 2016, travellers will be able to acces [...]
Shangri-La’s Golden Circle celebrates fifth birthday with #LoyaltyIs campaign
02/12/2015 by WiT
Golden Circle, the loyalty programme for the Shangri-La family of brands, has launched #LoyaltyIs that it bills as its "biggest consumer campaign to date" to celebrate its fifth anniversary.From December 2015 to May 2016 Golden Circle will roll out programme benefits, new partnerships, exclusive off [...]
The Wrap: The best of ASEAN in an e-book
25/11/2015 by WiT
In the news: An e-book on Asean top tourist attractions, Kaligo’s iPhone app, Expedia Singapore’s new loyalty programme, enhanced services on Scoot’s Dreamliner fleet The best of ASEAN in an e-bookFollowing closely on the heels of the formation of the ASEAN Community the region’s national to [...]
The Millennial Traveller: Phoning It In
25/11/2015 by WiT
A recent report published by eMarketer has estimated that booking trips via mobile device will be an increasingly popular method for US travellers. Specifically, the report predicts that of those that book online, 51.8% of individuals will do so on their phones, marking a 43.8% increase from this ye [...]
10 things you didn’t know about cart abandonment
20/11/2015 by WiT
For the past five years SaleCycle has been tracking online cart abandonments – more than one billion. The company shares with WIT the data behind this rising trend, and the 10 things behind these abandonments. (see infographic below)According to SaleCycle, the problem for most online e-commerce st [...]
The Wrap: Souvenirs and memories – APAC tourists are the world’s top travel spenders
12/11/2015 by WiT
In the news: Visa’s Global Travel Intentions Study 2015 on travel spend, and new NokScoot/Sabre and Eva Air/Travelport partnerships.Souvenirs and memories: APAC tourists are the world’s top travel spenders Travellers from Asia Pacific trumped their counterparts from the rest of the world in inte [...]
Ancillary revenue projected to reach US$59bil worldwide in 2015
11/11/2015 by WiT
The bottom lines of airlines worldwide will see an upward push this year from ancillary sales, as their revenue is forecast to increase 18.8% above 2014 to US$59.2 billion worldwide in 2015.The projection from the CarTrawler Worldwide Estimate of Ancillary Revenue states that US$36.7 billion is from [...]
Letter from inside a Tesla: Nerds love it, women will love it, what’s not to love?
05/11/2015 by Yeoh Siew Hoon
I am not big into cars but even I know the future when I see it. My first encounter with a Tesla was about three years ago when Joe Nguyen of comScore said he wanted to show me his latest gadget and took me for a drive in one of the first few models of the electric car invented by Elon Musk. We co [...]
The Wrap: Smarter data care can improve travel companies’ revenue, finds Amadeus white paper
04/11/2015 by WiT
In the news: Amadeus white paper on safeguarding data, a ”Canvas” for independent hotels, Ascott’s expansion in ChinaSmarter data care can improve travel companies’ revenue, finds Amadeus white paperAmadeus has launched the white paper, Safeguarding information systems: A lever for revenue g [...]