Marketing
Go City betting big on APAC and new head banking on deep localisation to get there
10/05/2022 by Yeoh Siew Hoon
Travellers are coming whether attractions are ready or not, says Baidi Li Baidi Li, who's spent her travel career in the tours and activities space, was recently elevated to lead Go City's expansion and growth in Asia Pacific as its new SVP of commercial for the region. Yeoh Siew Hoon catches up wi [...]
Qatar Airways enters the metaverse with the world’s first virtual cabin crew
05/05/2022 by WiT
QATAR Airways has stepped into the metaverse with the launch of Qverse, a virtual reality (VR) experience for visitors to the airline's website. It features the world’s first known ‘MetaHuman’ cabin crew, Sama, to guide website visitors on the virtual tour. Sama’s name originates from [...]
Expedia’s three-pronged approach to serve traveller needs
05/05/2022 by WiT
Open World, move away from price, planning and collaborative tools, all in arsenal to face the future AT its annual partner event, EXPLORE, Expedia Group debuted a three-tiered strategy to redefine its place in travel, including a new technology platform to power the industry called Expedia Group� [...]
Behold, the new Expedia – “we finally got it right after 25 years”, declares Diller
05/05/2022 by Yeoh Siew Hoon
“When the traveller wins, we all win” forms heart of the Big Reset WHEN your chairman opens your conference with a declaration that “we finally got it right, after 25 years”, you’d better deliver. Such was the case at EXPLORE 22, Expedia Group’s conference which kicked off in Las Vegas [...]
The Habitat pursues profit to address “the issues of our times”
04/05/2022 by Yeoh Siew Hoon
Landscape prize, Biosphere Reserve status give Penang’s nature park even more fuel for purpose IT had to wait nearly two years for the coveted award so when it was finally bestowed at a physical event in March this year, it was doubly sweet for The Habitat, Penang Hill. The Habitat, which is p [...]
Travel for love leads the way, then it’s nature, wellness and sustainability
28/04/2022 by WiT
Australia and Singapore blaze new trails in recovery FIRST it was “travel for love”, said Tourism Australia’s Brent Anderson, those travelling from the region down under to visit families and friends, then it was travellers looking for a different kind of love – that of immersive experience [...]
Asia’s travellers are back and with new preferences and expectations
27/04/2022 by Hermione Joye
SINCE the onset of the pandemic the travel industry has dealt with a great amount of adversity – particularly in Asia. But now the tide is finally turning. Travel demand in the region started picking up towards the end of last year and has continued accelerating during the past months. The grad [...]
TAT to invest in TOCA blockchain to build organic tourism platform
26/04/2022 by Yeoh Siew Hoon
Less about tourist numbers, more about yields as Thailand seeks sustainable way forward THE Tourism Authority of Thailand (TAT) is entering the third and most significant phase of its partnership with the Thai Organic Consumer Association (TOCA), which will see it investing in the TOCA platform to [...]
The Wrap: Accor’s distribution deal with Traveloka, Bear Luxe Japan tie-up with Sabre, Cebu Pacific-Singapore renewed partnership
13/04/2022 by WiT
THE Wrap is a round-up of news in the travel and technology sector – new partnerships, product launches, aviation industry updates, innovative solutions, and more … Accor expands global distribution footprint in partnership with Traveloka Travellers now have access to Accor properties in 1 [...]
AirAsia widens scope of superapp services with Google’s help
11/04/2022 by WiT
FOLLOWING the launch of its SUPER+ subscription plan to boost its flights and food delivery, airasia Super App has teamed up with Google to further push its services on the platform. The two organisations have entered into a five-year strategic collaboration “to advance airasia Super App’s vi [...]