Marketing
The Wrap: Malaysia to kickstart VMY2014 global campaign at ITB Berlin
05/12/2013 by WiT
In the news: Visit Malaysia Year 2014 campaign at ITB Berlin, sustained growth for APAC airlines, MTT's new product - MTT Engage, iPad app for tripwolf Malaysia to kickstart VMY2014 global campaign at ITB Berlin Malaysia will welcome Visit Malaysia Year 2014 (VMY2014) at the stroke of midn [...]
Brand Karma partners IDeaS on new RMS
13/11/2013 by WiT
Brand Karma and IDeaS Revenue Solutions have joined forces to help provide revenue managers better optimise yield from travellers who rely on word-of-mouth in social media to make their purchase decisions. Data from Brand Karma’s brand analytic tool, Brand Karma iO, which audits a brand’ [...]
Marketing is Changing as a Result of the 5th P, Part I
01/11/2013 by Yeoh Siew Hoon
The traditional 4Ps of Marketing surrounding Product, Pricing, Placement, and Promotion has undergone a major update and at Web In Travel this year I, as the moderator, along with a wonderful set of expert panelists, examined the impact of the 5th P – People, and how they’re fundamentally ch [...]
What Do Instagram-able Generation Say About Luxury Hotels?
22/10/2013 by WiT
Do travelllers tell others they are getting enough value out of their money spent?  Continuing the analysis published in our recently released ILTM Report on Luxury Hotels, we at Circos Brand Karma decided to dig deeper into our data to find out more about the generation that’s creating [...]
The making of Melbourne Remote Control Tourist
14/10/2013 by WiT
For five days from October 9-13, two Remote Control Tourists became the ears, eyes and even taste buds of everyday people, offering a first-person perspective of the ever- city of Melbourne. These experiences and stories were streamed in real time atremotecontroltourist.com, a dedicated onl [...]
Abu Dhabi sets its sight on Asia as arrivals from continent surge
11/10/2013 by WiT
The Arabian Gulf emirate of Abu Dhabi is a magnet for Asian travellers, attracted by its numerous attractions, events and golf courses, with their numbers increasing by double digit in the first eight months of this year. Statistics from the Abu Dhabi Tourism & Culture Authority (TCA Abu [...]
The Wrap: Get a curated travel experience with MasterCard Travel Hub
10/10/2013 by WiT
In the news: TripAdvisor and MasterCard, HRS and AirPlus, Suntec Singapore, Marriott International Get a curated holiday experience with MasterCard Travel Hub TripAdvisor and MasterCard have launched the new MasterCard Travel Hub, the first time the two companies are working together to [...]
Airbnb poised to build up brand and supply pipeline in Asia
10/10/2013 by Yeoh Siew Hoon
Airbnb’s expansion in Asia continues apace. Its head for PR and social media, Lena Sonnichsen, is moving from Hamburg to Singapore effective November 1, and it has appointed country managers in Korea and Japan, and is scouting for a head in Australia. Sonnichsen, in Singapore ahead of her [...]
Vast untapped opportunities for mobile in APAC
02/10/2013 by WiT
The high adoption rates of smartphones and tablets across Asia Pacific do not translate into the full utilisation of mobile applications in the region’s travel industry, said a regional study released by Abacus International.Abacus’ Five Major Trends in Corporate Travel Practices in Asia Pacif [...]
Tours & activities in Asia: A golden opportunity
02/10/2013 by WiT
For many in the World, Asia represents the exotic. The jungles and resorts of South-east Asia, elephant trekking through India and Thailand, river cruises along the Mekong, these are experiences that can only be found in Asia. The unique, the once in the lifetime, and the seemingly difficult to book [...]