Marketing
Trump, tariffs and travel: How will the turbulence play out in Asia?
04/04/2025 by Yeoh Siew Hoon
Could intra-Asia travel provide a soft landing? Travel industry leaders around the world are bracing themselves for the fallout of the Trump tariffs announced yesterday, and even more so in Asia, where most countries have been lumped into the “worst offenders” bucket and are facing what BBC de [...]
Scroll, Search, Shop: What Africa’s travel marketers are getting right in the digital age
02/04/2025 by Sandra Buckingham
In the age of infinite scroll, where social feeds double as search engines and AI can build a trip faster than you can pack a suitcase, the rules of travel marketing are changing, especially in Africa. At WiT Africa 2025, the panel “Search, Social & Commerce in the New Age” explored how bra [...]
Nadia Omer on lessons from strangers, and focus on cost, price and budget travel
28/02/2025 by Arvindh Yuvaraj
"Budget travel isn’t about taking market share from premium airlines; it’s about activating new demographics to fly for the first time." - Nadia Omer, CEO, AirAsia MOVE Kuala Lumpur, Malaysia last night played host to the first-ever Travel Tech Thursdays, a joint event by WiT, Wego and My Indie [...]
“It’s Not Us vs. Them” | AirAsia MOVE’s approach to competition, ‘Google keyword wars’ and being branded an OTA
18/02/2025 by WiT
AirAsia has never been afraid to shake things up. From launching as a scrappy low-cost carrier (LCC) to becoming a dominant force in Asian aviation, its latest transformation of its online platform into AirAsia MOVE is yet another bold step forward. At the heart of this shift is a simple but powerfu [...]
Debunking Singapore air travel myths | The best time to book flights is not when you think
17/02/2025 by WiT
Summer flights expensive? July is actually the cheapest month to travel If you think you know all the best flight-booking hacks, think again. Expedia’s 2025 Air Hacks Report aims to debunk some of the biggest travel myths by analysing billions of data points in collaboration with Airlines Reporti [...]
Travel tech lacks diversity. Cathay Pacific gets speedy. Bed bug business. AI aids Trivago.
07/02/2025 by WiT
SITA and Cathay Pacific boost network speeds across 51 airports Cathay Pacific has signed an agreement with SITA to enhance network connectivity across 51 global airports, increasing bandwidth by up to five times while maintaining cost efficiency. The airline, an early adopter of SITA’s network s [...]
Trends fuelling the Marriott “rocket ship” in APEC as group hails “record-breaking year”
07/02/2025 by Yeoh Siew Hoon
Record year in deals; Bonvoy app downloads rise; digital direct grows It was good news all around at the Marriott International media briefing this week as the hotel group announced a record-breaking year in 2024 in the Asia Pacific, excluding China (APEC), region. The numbers speak for themsel [...]
GHA DISCOVERY revenue up 16% to an all-time high of $2.7 billion
27/01/2025 by WiT
Global Hotel Alliance celebrates 20th anniversary with record-breaking 2024 results UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, celebrated its 20th anniversary in 2024 by delivering its best-ever results. The milestone year saw record-b [...]
Podcast: Lunar New Year trends. OTAs vs Hotels. MG Group’s comeback kid.
24/01/2025 by WiT
We're trying something new with our weekly-ish podcast this year - we're outsourcing it to Artificial Intelligence. This is both an experiment and, if we're being honest, a convenient way to digest the top articles of the week from the WiT website into a nugget-of-a-podcast. First, Trip.com data [...]
OTAs: Game-changer or profit killer? Travel experts weigh in at ASEAN Tourism Forum
22/01/2025 by Arvindh Yuvaraj
Who’s really winning in today’s online travel industry? There’s no denying that Online Travel Agencies (OTAs) have reshaped the travel industry, serving as both an enabler and a challenge for hotels, airlines, and travellers. At a recent panel discussion at the ASEAN Tourism Forum 2025, held [...]