WiT Singapore 2018: Singapore Tourism Board shares lessons in Destination Marketing 2.0: it’s about being agile, bold, and creative
Destination marketing no longer looks or works like what it did before. It is no longer about year-long campaigns that remain predominantly static, with maybe slight tweaks to highlight certain events through the year. It is certainly no longer about bringing the media and travel agents to your shor [...]
WiT Singapore 2018: Content marketing takes new form by inspiring travellers through sound
Need a sure bet way to go hyper-local and stand out from the crowd? Tell a story that literally nobody else could tell – by creating a soundscape track of your hotel. Luke Clark listened in on Martin Reiher's presentation on “Sound Of Travel” at WiT Singapore 2018.
Or maybe just talk to s [...]
WiT Singapore 2018: South-east Asia travel is huge with consumers who want speed, engagement and personalisation
The Internet economy in South-east Asia is worth a massive US$50 billion and is growing at 27% CAGR (Compound Annual Growth Rate) year-on-year, three times faster than the market in the US.
Within this region’s economy, four key industries help drive this growth – online travel, e-commerce, o [...]
WiT Singapore 2018: Messaging is evolving beyond communication to embrace business and lifestyle
Messaging is massive in Asia. There are 10 billion messages each month on Facebook Messenger between people and businesses. In Asia Pacific alone 87% of people with smartphones use a messaging app at least once a month.
On WhatsApp there are 1.5 billion people active each month, on Messenger 1.3 [...]
WiT Singapore 2018: It’s just a matter of time before drones take over commercial aircraft, says Bobby Healy
Tech futurist and CTO of CarTrawler Bobby Healy gave the WiT Singapore 2018 audience a glimpse into where travel tech is headed and what the future of travel might look like in the next 10 to 20 years.
The first thing Healy noted was that the biggest thing beyond mobile is still chatbots, but not [...]
WiT Bootcamp 2018: Culture Trip takes flight through travel content
By Luke Clark
With a calm demeanor attesting to his background in academic psychiatry, and not a tie-dyed item in sight, Dr Kris Naudts may not at first glance seem the most obvious candidate for the next empire builder in travel content.
Yet fresh from a breakthrough year for its funding, Cul [...]
Klook adds event booking feature on back of Jay Chou’s Invincible World Tour
Leading travel activities and services booking platform Klook has become the first in this space to offer event booking. Accessible via the award-winning Klook App, the service made its debut in collaboration with Taiwanese musician Jay Chou in September.
Ahead of Chou’s The Invincible World To [...]
Welcome to the blue ocean of cruising in Asia, massive market yet to be disrupted
Last week, I took a dip into the blue ocean of cruising – and it really is a blue ocean. Firstly, according to CLIA (Cruising Lines International Association), Asians are discovering cruising in a big way – for the first time, the number of cruisers in Asia crossed the four million mark (4,052,0 [...]
The Wrap: Malaysia Airlines pilots Amadeus chatbot for flight bookings
In the news: Partnerships make the world of technology and travel go round, and not a day goes by without some deals made. We highlight a few inked this week that led to the ‘birth’ of (yet) another airline chatbot, the introduction of mobile tickets for sightseeing tours and the presentation of [...]
The Wrap: Macao launches international digital campaign in partnership with Culture Trip
In the News: Of partnerships, music, people and achievements featuring Macao, Culture Trip, Travelport, Singapore Tourism Board, Spotify and Sabre
Destination: Macao launches international digital campaign in partnership with Culture Trip
London-based media startup Culture Trip is wor [...]
