A 260% spike in travel bookings makes a case for content, online marketing and collaborations heading into 2023
EARLIER this month, travel service provider Trip.com Group held its 2022 Global Partner Summit in Macao with tourism boards, international airlines, hotel groups and industry representatives from across the travel industry in attendance. During the event, themed ‘Journey into the Future Together� [...]
Sponsored: Meeting the needs of the new digital traveller
Damien Cramer, Global Head of Travel & Airlines, Worldline
IN many ways, the COVID-19 pandemic acted like a reset button on people’s relationship with the travel industry. Trends that were already underway were turbocharged by the pandemic; today’s ‘digital travellers’ want greater pe [...]
Market leaders are changing their branding to reflect travellers’ demand for personalisation
Here’s something to think about - when was the last time you contacted a travel agent to plan a trip? If you’re part of the generation that has never used one, or if it has been a while, ask yourself why that is.
Back in 2018, during the blissful pre-pandemic years, Signature Travel Network [...]
Words To Live By: The Year In Review And Looking Forward to 2023, Part 4
Continuing our annual round-up where we ask our industry friends about the lessons and words from 2022 and what they are looking forward to in the new year, as well as the words they will embrace in the new year.
Omri Morgenshtern, CEO, Agoda
Looking back – one word to describe 2022
Pivot
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Letter from Thailand: Hilltribes, elephants, Michelin dining and weed make for a heady concoction
THE kids had been waiting from 7am. They were excited to meet the “foreigners” whom they heard were bringing snacks and winter jackets and their teachers, Kru Prueng and Kru Nim, had told them they’d soon have fresh supplies for the new school year.
We had started out at 8am from Lisu Lodge [...]
Customer retention a priority, as key players adopt “price freezing” in a recovering market
THERE’S been so much talk of collaboration in the travel and hospitality scene lately, which is much needed as the industry continues to grow in the next year. As major brands and platforms discover new segments and demographics entering this space, one key factor to think about is customer retent [...]
How experiences will drive trip planning in 3 charts
The broad consumer shift toward experiences has been well known and well documented over the past half-decade.
In the most recent research from Arival and Phocuswright, a forthcoming consumer study of more than 8,000 travelers worldwide, 58% of Gen Z and millennial travelers say they are prioriti [...]
Bangkok garners 11 million searches, as travellers got adventurous with shark-diving, ziplining, and spooky tours in 2022
WITH 2023 just around the corner, brands in the travel space are packaging data from the last twelve months to give us a glimpse into collective travel habits. It’s an interesting exercise, particularly this year, that quantifies how consumer behaviour has changed after the pandemic, but also how [...]
Words To Live By: The Year in Review and Looking Forward to 2023, Part 3
Continuing our annual round-up where we ask our industry friends about the lessons and words from 2022 and what they are looking forward to in the new year, as well as the words they will embrace in the new year.
Kerry Healy, Chief Commercial Officer, Southeast Asia, Japan and South Korea at Accor [...]
How to future-proof travel: Global Travel Tech Thinktank Report
On October 3, about 40 industry leaders gathered for the first Global Travel Tech Thinktank, held by WiT, Phocuswright and Phocuswire, and hosted by Accor Asia.
The event’s purpose was to brainstorm the way forward for travel under the umbrella theme of “How To Future Proof Travel By Creating [...]
