Goodbye, random acts of marketing; hello, measurements and customer targeting
Say goodbye to "Random Acts of Marketing" as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report released tod [...]
How sweet it is to work together for good, long may it continue
It is a well-known fact that there is no love lost between Malaysia’s national carrier, Malaysia Airlines, and Asia’s leading low cost carrier, AirAsia.The two airlines have had numerous differences for years – from landing rights to charges of favouritism from the government and unfair pricin [...]
Google+. Huh? You what?
Do you use Google+? I do, or perhaps I should say, I have an account and I’ve added some people to some circles and had myself added to some circles by some some other people ‘friends’? ‘circle-owners’? Apparently the ‘Circles’ bit is critical in as much as it helps differentiate its [...]
Groupon Getaways launched in Hong Kong
Groupon Hong Kong has launched its new travel deal website, “Groupon Getaways”, which offers people in Hong Kong and greater Asia specialty travel deals including discounts on flights, hotels and cruisers, with weekly deal updates.Through the new site consumers are able to access attractive tra [...]
For Fernandes, it was love at first sight; for Diller, ‘I ain’t no fool’
It’s being hailed as a “marriage made in heaven” and a “perpetual partnership” and I guess only time will tell if it will be a “happy, till death or loss do us part” kind of union but at the launch of the joint venture between Expedia and AirAsia this morning in Singapore, the bride an [...]
Forget about calling home … social media is the way to keep in touch
Don’t sit by the phone to wait for a call from a loved one on the road as a Sheraton Hotels & Resorts survey reveals that road warriors are increasingly using social media, email to keep in touch while on the road.According to the recently released global social media study by Sheraton Hotels [...]
Forget big brother. Your company is watching you
In the name of ‘security’ and ‘saving cost’, big business is encroaching on every facet of their employee’s life, including the aspect of mobile telephony.At the ACTE (Association of Corporate Travel Executives) ASPAC Regional Conference held in Singapore last week, a good number of partic [...]
The future of loyalty is social
SimpliFlying recently released an exclusive infographic on The Future of Loyalty Programs will be powered by Social Media, which offers an sight into how social platforms are becoming increasingly important to these programmes.Here's a summary of the report:• There are more airlines on Twitter t [...]
Now, it’s much easier to fly with family and friends
I love shopping online at Amazon as it’s such a hassle-free process, from search to the completion of the order. As a regular customer all my personal details, from my address to my credit card, are stored with Amazon. All I have to do is click a few times and my purchases are confirmed with date [...]
Getting to know the real outliers on TripAdvisor
Malcolm Gladwell wrote a book called Outliers a few years ago that examined what makes people successful (his other book, The Tipping Point, has become a must-read for many businesspeople worldwide -- particularly those involved with marketing). Outlier is really a statistical term that describes [...]
