Posts by Henry Beh
HopeGoo’s Malaysia Bet: China’s Travel Muscle Meets Local Manners
29/06/2026 by Henry Beh
When HopeGoo, the international travel platform of Tongcheng Travel, entered Malaysia, it knew it had to take a highly localized approach so that it wouldn’t be just another Chinese app chasing Malaysian travellers but to become a travel companion for Malaysians heading to China — and eventually [...]
Digital identity moves upstream as Trip.com and IATA test travel’s next friction point
18/05/2026 by Henry Beh
For years, the industry has talked about seamless travel. The traveller’s experience still often begins with the same familiar routine: entering passport details, checking them again, repeating information across different touchpoints, and hoping every system along the way agrees. [...]
The corporate traveller wants comfort. The company wants control. Trip.Biz wants both
18/05/2026 by Henry Beh
Corporate travel is no longer just about getting from A to B at the lowest available fare. It is about getting the right traveller to the right place, within policy, at the right level of comfort, with the right approval, data and sustainability target — preferably without making everyone wait 30 [...]
After Phare, Dara Huot follows his own star with story, instinct and AI
20/04/2026 by Henry Beh
What happens when the former face of a cultural institution steps away, gets stripped back by life, and starts again with only himself, his story, and AI? There is something not quite straightforward about former CEO of Phare, The Cambodian Circus, Dara Huot’s next chapter. It is a reinvention [...]
Investing in community: How Airbnb brings soul to a stay in Jeju
17/03/2026 by Henry Beh
“What if the smarter tourism investment is not in adding more stays, but in strengthening the soul of a place first?” That was the thought that stayed with me after Airbnb’s Jeju forum, even if nobody on stage said it in exactly those words. What they did say, across two linked panels, p [...]
A deep dive in Jeju: What makes travellers stay longer in rural destinations
13/03/2026 by Henry Beh
There is something about Jeju, South Korea that makes you think about depth. Perhaps it is the sea that stretches endlessly beyond the island’s volcanic coastline. Or perhaps it is the haenyeo, the island’s legendary women divers who slip quietly beneath the water without oxygen tanks, holding t [...]
From Europe to the US to Asia: A time-led strategy in experience travel
18/12/2025 by Henry Beh
GetYourGuide’s expansion from Europe into the US — and now a renewed focus on Asia Pacific, where the company’s journey began — spans markets with very different travel behaviours, holiday patterns, and sensitivities around price. Yet, according to Emil Martinšek, Chief Marketing Officer of [...]
Expedia Group B2B: The invisible engine powering the world’s travel bookings
23/10/2025 by Henry Beh
Every time a traveller books a hotel through a loyalty portal, redeems points online, or makes a travel booking on another platform, there’s a good chance Expedia Group B2B is quietly working behind the scenes. Its name may not appear on the booking page, but its technology often powers what happ [...]
Expedia TAAP: Empowering travel advisors by building with them, not around them
22/10/2025 by Henry Beh
If AI trains on data, Expedia’s Travel Agent Affiliate Program (TAAP) learns from people. It’s the platform that connects thousands of travel advisors to Expedia’s global inventory — but more importantly, it’s an engine built for and with them. TAAP isn’t just a booking system; it’s w [...]
Daddy, keep looking! From mascots to markets, travel moves from brochures to social
11/09/2025 by Henry Beh
Travel has always been about escape — sometimes from your four walls before a renovation, sometimes from a nagging boss, sometimes from yourself. But today, more than ever, travel is also about inspiration. And inspiration is social. Nowhere was that clearer than at Klook Kreatorverse 2025 — [...]