Social
Confession: The best seafood I’ve ever had and it’s not in Asia
27/03/2012 by WiT
It’s been nearly two weeks and I’ve been waiting for the sensation to pass but still it hasn’t and so I feel compelled to share it.Disclosure: This post is about food. So if you are not a foodie, you can stop reading.If you are still with me, then I want to tell you about the best seafood mea [...]
‘When women come, men come’ – Google, MakeMyTrip confirmed for WITX
23/03/2012 by WiT
I was at the Singapore Tourism Industry Conference, organised by Singapore Tourism Board, this morning and one of the topics that came up for discussion was the women’s market – okay, asked by yours truly.The most candid answer came from Edward Chia (left), co-founder of the Timbre Group, a li [...]
So you think you can make a short film? Langham Place dares you
22/03/2012 by WiT
Know how we are always discussing that last movie we saw with friends? Well, that sort of conversation led to the new social media campaign launched by Langham Place Hotels last night.As Sean Seah, vice president, e-commerce, loyalty and partner marketing, recalls, it was on a Friday, October 16, [...]
Ostrovok looks to Ctrip for lessons on building uniquely Russian model
22/03/2012 by WiT
On his plate were piled pancakes, eggs, bacon, cereal and bread. I had never seen such an awesome breakfast. But Serge Faguet is clearly going to need all the energy he can summon for the mission he has set for himself.Over breakfast on the sidelines of ITB Berlin, the young Russian tells me that i [...]
Travelling with low expectations is good for the soul
20/03/2012 by Yeoh Siew Hoon
The more I travel, the more I realise it’s good to lower your expectations. For example, I had a lousy flight on Singapore Airlines to Bangkok this evening. I was sandwiched in the middle seat, seated next to a Thai boy-girl who never stopped twitching while playing games on his-her iPad – a g [...]
Eight tips on how to set up your hotel’s Facebook Timeline
20/03/2012 by WiT
On February 2 Facebook released Timelines for Brand Pages, altering Brand Pages to look more like personal profiles with a scrapbook-type layout. The new Timeline layout does not go live until March 30, but until then you can preview the new format to familiarise yourself with it and curate your Tim [...]
Facebook a room at Grand Millennium Kuala Lumpur
16/03/2012 by WiT
Fans of the Facebook page of Grand Millennium Kuala Lumpur can now make room reservations through the "Book within Facebook" system, developed in conjunctions with Sabre Hospitality Solutions. The hotel says it is the first in Malaysia to introduce this integrated Facebook booking engine, whic [...]
Making Social Media An Asset To Your Hotel, Part 4: Revenue Management
12/03/2012 by WiT
[This is the fourth and final posting in our article series, Making Social Media an Asset for Your Hotel. The previous article is available here.]This article will discuss Revenue Management in the context of social media. There are numerous revenue management tools in the marketplace today. Some o [...]
Making Social Media An Asset To Your Hotel, Part 3: Sales & Marketing
08/03/2012 by WiT
[This is the third posting in our article series, Making Social Media an Asset for Your Hotel. The previous article is available here.]Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to televi [...]
Accor tailors Mercure for China
01/03/2012 by WiT
Accor has re-engineered its Grand Mercure brand for the China market, which was unveiled at the inauguration of Grand Mercure Shanghai Zhongya by Accor (pictured left), the first hotel adapted to the new positioning.Grand Mercure combines Accor’s extensive China and international hotel experienc [...]