WiT Bootcamp 2018: Culture Trip takes flight through travel content
By Luke Clark
With a calm demeanor attesting to his background in academic psychiatry, and not a tie-dyed item in sight, Dr Kris Naudts may not at first glance seem the most obvious candidate for the next empire builder in travel content.
Yet fresh from a breakthrough year for its funding, Cul [...]
Welcome to the blue ocean of cruising in Asia, massive market yet to be disrupted
Last week, I took a dip into the blue ocean of cruising – and it really is a blue ocean. Firstly, according to CLIA (Cruising Lines International Association), Asians are discovering cruising in a big way – for the first time, the number of cruisers in Asia crossed the four million mark (4,052,0 [...]
Unlocking travel through food: How SORTED went from how-to cooking videos to destination marketing
At the inspiration stage of travel, video content is not a new phenomenon in its ability to inspire, motivate and move audiences.
With infinite content available, there is an onus on content creators to develop highly original content that avoids the clichés captured by your typical travel ad. O [...]
Don’t worry, you’re not alone. Even DBS Bank had a “near death” experience.
It is said that misery loves company, so does change. Change loves, and needs, company because it is definitely less lonely when you see that everyone’s experiencing and muddling through the same set of challenges.
In the past few months, I’ve seen and spoken to an array of companies grapplin [...]
Five key lessons from Tern Travel Careers 2018: Building successful careers in travel
At the third annual Tern Travel Careers event, a veritable mix of industry experts, young talents and passionate graduates filled the Novotel Singapore on Stevens ballroom to glean nuggets of advice from those who have trodden the path before them.
With voices from leading travel companies like E [...]
Jennie Chua to aspiring hoteliers: Don’t be seduced by the glamour, let integrity guide you
At the third Tern Travel Careers, veteran hotelier Jennie Chua shared nuggets of wisdom on what it takes to build a meaningful career in hospitality, including “it’s the hotel that makes you, not the other way round”.
In her early days starting out as a young hotelier, Jennie Chua, whose fa [...]
The Millennial Traveller: ‘Crazy Rich Asians’ may not solve ‘the diversity problem’ in film, but it sure makes for great destination marketing
Perhaps one of the most highly anticipated films of the summer, Crazy Rich Asians has been a goldmine for the Singapore Tourism Board (STB), which is continuing its efforts to modernise the city state’s image as a destination.
Lynette Pang (Assistant Chief Executive, Marketing Group, Singapore [...]
Letter from Sydney: Of food made for instagram and the journey towards NDC, diversity and chatbots
At the Two Sis café in Pyrmont where I had lunch my last day in Sydney, the place was packed with youngsters from Asia – there’s a local university nearby and so it’s popular with students. Let’s say my friends and I brought up the average age substantially.
The café, owned by a Cor [...]
Letter from East Coast road trip, Malaysia: Places have not changed, the way we travel has
Driving along the highway that cuts into Kuantan, Pahang, on the Malaysian east coast, my mind casts back to the first ever travel conference I covered as a rookie in the world of travel trade journalism.
The speaker was Mahathir Mohamad, then-Prime Minister who, in this year’s general election [...]
Razzle. Dazzle. Frazzle. A robot’s welcome to Tokyo
It’s probably not what the doctor would have ordered – catching the Robot Show in Tokyo right after two days of intense conferencing and sleep deprivation. But maybe it was exactly what I needed to take me completely over the adrenalin meter.
After all, we had spent two days at WIT Japan & [...]
