WiT Thoughts
Letter from Berlin: Brexit woes, hard truths about aviation and hail the good guys of globalisation
29/11/2018 by Yeoh Siew Hoon
Flying across from Cardiff to Berlin via Amsterdam over the weekend of the Brexit negotiations made me mindful of how fragile and uncertain the social, political and economic landscape of Europe is. As I read the headlines – how the Europeans have agreed to the Brexit deal and now Prime Ministe [...]
Letter from Los Angeles: Of last mile mobility, teenage dreams and Chinese ambitions
22/11/2018 by Yeoh Siew Hoon
The day I landed in Los Angeles, there was a heavy smell of smoke in the air. The California wildfires were raging and the winds were blowing smoke towards the city. It didn’t stop the city’s residents from getting out and about. The LA Live area was teeming with crowds. A Lakers game was on, [...]
Can you enjoy a luxury cruise while still conserving the environment? Rascal Voyages wants to make it happen
01/11/2018 by WiT
Pairing luxury with the growing demand for sustainable travel, Rascal Voyages has partnered with Conservation International Indonesia (CI Indonesia) to create the “Exploration Series” – a collection of eight research-driven, luxury sailing expeditions across Asia. The series is an active ef [...]
WiT Singapore 2018: Innovation is about using technology to connect people offline, says Airbnb Experiences Director Parin Mehta
23/10/2018 by WiT
It had only been a year since WiT’s last catch up with Airbnb’s Regional Director of Experiences in APAC, Parin Mehta, before he sat on stage once more at WiT Singapore 2018 to give an update on how the travel giant is growing in the tours and activities space. But ‘growing’ doesn't quit [...]
WiT Singapore 2018: Content marketing takes new form by inspiring travellers through sound
23/10/2018 by WiT
Need a sure bet way to go hyper-local and stand out from the crowd? Tell a story that literally nobody else could tell – by creating a soundscape track of your hotel. Luke Clark listened in on Martin Reiher's presentation on “Sound Of Travel” at WiT Singapore 2018. Or maybe just talk to s [...]
WiT Singapore 2018: Agoda’s Robert Rosenstein says travel is still a market of monsters, copycats and startups
16/10/2018 by WiT
As WiT Singapore 2018 took its first steps Through the Looking Glass at Marina Bay Sands this morning, Robert Rosenstein (co-founder & chairman, Agoda) sat in the hot seat to reflect upon how the travel industry has evolved in his years running Agoda. In a past interview, Rosenstein described [...]
WiT Bootcamp 2018: Culture Trip takes flight through travel content
15/10/2018 by WiT
By Luke Clark With a calm demeanor attesting to his background in academic psychiatry, and not a tie-dyed item in sight, Dr Kris Naudts may not at first glance seem the most obvious candidate for the next empire builder in travel content. Yet fresh from a breakthrough year for its funding, Cul [...]
Welcome to the blue ocean of cruising in Asia, massive market yet to be disrupted
09/10/2018 by Yeoh Siew Hoon
Last week, I took a dip into the blue ocean of cruising – and it really is a blue ocean. Firstly, according to CLIA (Cruising Lines International Association), Asians are discovering cruising in a big way – for the first time, the number of cruisers in Asia crossed the four million mark (4,052,0 [...]
Unlocking travel through food: How SORTED went from how-to cooking videos to destination marketing
08/10/2018 by WiT
At the inspiration stage of travel, video content is not a new phenomenon in its ability to inspire, motivate and move audiences. With infinite content available, there is an onus on content creators to develop highly original content that avoids the clichés captured by your typical travel ad. O [...]
Don’t worry, you’re not alone. Even DBS Bank had a “near death” experience.
06/09/2018 by Yeoh Siew Hoon
It is said that misery loves company, so does change. Change loves, and needs, company because it is definitely less lonely when you see that everyone’s experiencing and muddling through the same set of challenges. In the past few months, I’ve seen and spoken to an array of companies grapplin [...]