Why Melanie de Souza finds AIUla fulfilling and what’s behind “Forever Revitalising”
First brand campaign to showcase Saudi’s luxury heritage destination to the world
Nearly five years into her role as Executive Director Destination Marketing, at the Royal Commission of AlUla, and Melanie de Souza says “it’s been the most fulfilling chapter in my career”.
De Souza, who s [...]
Seven steps to move destinations away from overtourism
Overtourism is a key issue for sustainable destination management. Dealing with the problem starts in measuring seven key dimensions, that according to Mabrian and Phocuswright, contribute decisively to lay the foundations of a long-lasting sustainable strategy, based on data intelligence.
Addres [...]
European tourism under fire – new ETC chief steps up to face the challenges
Beyond numbers, destinations need to rethink what they really want from tourism, says Miguel Sanz Castedo
With European tourism at a critical juncture, coming under pressure on several fronts, including environmental and social, the new president of the European Tourism Commission (ETC) says it is [...]
Emotional marketing, speedy AI-powered searches and creator content top highlights at EXPLORE 24
“AI does not create magic; you need human intelligence to know where to use it and how to use it,” says new CEO
EXPLORE, Expedia’s annual partner conference, reached a milestone this year with its 25th installment. It was also Expedia’s first flagship event in two years, albeit having held [...]
JTB Business Travel and Spotnana partner to tackle business travel management
JTB Business Travel, a division of JTB USA, Inc., and a provider of tailored travel management to small and midsize enterprises, has announced a global strategic partnership with Spotnana, known for its Travel-as-a-Service platform.
The collaboration aims to ‘enhance, simplify, and modernise’ [...]
Hostels are already relatively sustainable – so why not make it official?
Asian hostel bookings represent 25% of Hostelworld’s traffic, second only to Europe, with Thailand, Vietnam and Indonesia doubling year-on-year.
Hostelworld, in collaboration with the Global Sustainable Tourism Council (GSTC), recently launched a new sustainability framework called the 'Staircase [...]
How Sentosa turned a thoroughfare into a multi-sensory sustainable experience (Sponsored)
Without disrupting migratory paths, Sensoryscape remains a stopover for birds heading south
In the latest WiT Studio episode, we chat with Michael Ma, Assistant Chief Executive of Sentosa Development Corporation, to chat about the background and innovative digital aspects of Sentosa Sensoryscape, a [...]
New Booking.com survey finds travellers feel weary, disillusioned about sustainability
Booking.com has conducted its annual global sustainability survey, and this year’s results indicate travelers have a tinge of weariness and disillusionment about their attitudes and decisions related to sustainable travel.
The online survey was conducted in February and gathered insights from [...]
Google spotlights more sustainable ways to travel
Google is launching new and expanded features in its Maps and Search functions to help travelers find more sustainable ways to get around — displaying walking routes alongside driving directions, offering cleaner rail alternatives to air travel and identifying the most convenient locations for el [...]
Amadeus’ Picard delves into field trips, AI PAs, and simplified digital expenses
'Bleisure' anticipated to reach US$731.4 billion by 2032, with Gen Z representing 27% of the global workforce soon
Industry analysts anticipate that business travel spending will fully rebound by the end of 2024, returning to levels seen before the pandemic in 2019. Adding to those analyses, Amadeu [...]
