At the edge of the new year, we’re taking a moment to look back at the stories that defined the conversation across our site in 2025. It was a year marked by fast-moving shifts in travel tech across Asia Pacific, from AI moving out of the hype cycle and into real-world deployment, to changing traveller expectations, new business models, and a growing focus on resilience and profitability. The pace didn’t slow, and neither did the debate.
Throughout the year, our most-read posts reflected what the industry was grappling with in real time; big strategic bets, complex questions and even more complicated answers, and the ideas shaping what comes next. In this roundup, we’ve pulled together the top 12 posts that resonated most with our audience. These are stories that captured critical moments, surfaced fresh perspectives, and, in many cases, challenged conventional thinking.
Together, they offer a snapshot of the themes that mattered most this year, and a useful lens on where travel tech is heading next.
January: From Viral to Value: How social influencers in travel are monetizing their platforms
From Viral to Value: How social influencers in travel are monetizing their platforms
February: Belli takes a crack at disrupting the massive air cargo market
Belli takes a crack at disrupting the massive air cargo market
March: Accessibility in tourism is more than ramps and wheelchair access
Accessibility in tourism is more than ramps and wheelchair access
April: Echoes of Eurasia: A new heritage stay in Penang by Chris Ong
Echoes of Eurasia: A new heritage stay in Penang by Chris Ong
May: AI in action: When your concierge is an AI Agent and still sends cake
AI in action: When your concierge is an AI Agent and still sends cake
June: Survival of the fittest: How OTAs are competing in the Middle East
Survival of the fittest: How OTAs are competing in the Middle East
July: B2B gets personal, local and powerful: The new rules of engagement in travel tech
B2B gets personal, local and powerful: The new rules of engagement in travel tech
August: Only 6% travellers fully trust AI, as new study maps excitement amidst anxiety
Only 6% travellers fully trust AI, as new study maps excitement amidst anxiety
September: Trip.com and Traveloka forge partnership to expand attractions and tours in Asia
Trip.com and Traveloka forge partnership to expand attractions and tours in Asia
October: PassiveBolt and Replyr.ai win Global Startup Pitch People’s Choice Awards at WiT Singapore 2025
PassiveBolt and Replyr.ai win Global Startup Pitch People’s Choice Awards at WiT Singapore 2025
November: Letter from Riyadh: Key takeaways from TOURISE 2025
December: What makes a travel brand matter in 2026? Expedia’s Brandon Ehrhardt on marketing in the age of AI
