Anatomy of a half-baked social media disaster – or was it the best publicity ever?
Perhaps you’ve heard of Amy’s Baking Company Baking Boutique & Bistro – and not just because the name is a mouthful. In recent hours, the company has quickly escalated its reputation from being a feature on Gordon Ramsey’s Kitchen Nightmares to being the social media crisis that launch [...]
WIT to hit the road with digital marketing and revenue management workshop
Web In Travel is going on the road to take a “Digital Marketing & Revenue Management: How To Grow Your Direct Business & Optimise Yields” workshop to Manila, Ho Chi Minh City, Kuala Lumpur and Siem Reap in June.Sponsored by Infor EasyRMS, the half-day workshop will give an overview on h [...]
Travellers in Asia lead surge to online bookings
The second AsiaRooms.com Traveller Confidence Index, which surveyed 25 countries, revealed the following global travel trends.Travel and spending patterns – Singapore and other Asian travellers lead in online accommodation bookingsIn the past 12 months, travellers in Asia proved most inclined to [...]
In The Company of Women: Don’t Flip The Bozo Bit
At Microsoft, there’s a saying ‘flipping the bozo bit’. Bits are binary – they can either be on or off. So the saying describes the moment when a person loses credibility completely… and with it, their career.In my first few months at Microsoft, I was useless. The product I was supposed [...]
The Wrap: HomeAway, Tripvillas join forces to bring more holiday rental options for vacationers
In the news: HomeAway and TripVillas partner, BTSocial’s first travel app, AirAsia X’s strong Q1HomeAway, Tripvillas join forces to bring more holiday rental options for vacationersHoliday accommodation website, Tripvillas, and leading online marketplace for holiday rentals, HomeAway, Inc., ha [...]
Busting the five myths about women online
So do you think there are more men online than women? Well, in a way, you’d be right.By region, women in North America form 50.9% of 15+ Internet population. In Latin America and Europe, the numbers are pretty similar – 49.3% and 49.1% respectively. In South-east Asia, the female share is 47.1%, [...]
Easing of red tape to fuel travel boom in APAC region
Imagine Asia Pacific travel without red tape? Why, the potential would be enormous. And the number one red tape that David Brett, President of Amadeus Asia Pacific, would like to see addressed is “VISA APPLICATION” procedures.“There are still many countries across Asia Pacific, China and In [...]
HotelQuickly arrives in Vietnam
Just over a month into its launch in Singapore, Thailand, Hong Kong, Malaysia, Indonesia, and Taiwan last-minute hotel booking app, HotelQuickly, debuts in Vietnam with hotels listing in Hanoi and Ho-Chi-Minh City.The app offers both international and domestic travellers a new way to save on hotel [...]
Survival tips for the Content Economy
Humanity is currently entering a Content economy, according to experts who spoke at Localization World Singapore recently, and it is vital for brands to be prepared for this new era.In her presentation entitled “Content Strategy in a Content Economy – Is Your Content Prepared?” Rahel Anne B [...]
Letter from Sao Paulo: Brazil brimming with promise
Here I am in Sao Paulo, excited to participate in the first World Travel Market (WTM) for Latin America. It is very fitting that they have chosen Brazil for their first destination as it is very clearly the largest and fastest growing travel market in Latin America.Having worked in numerous markets [...]
