Destination Marketing
As travel awakens from its coma across Asia, is it time to save ourselves?
05/06/2020 by Yeoh Siew Hoon
Four-day work week, travel deals for travel employees, targeting the young, new and exciting road trip itineraries – what other ideas do you have for nourishing those fragile green shoots we are seeing, from Japan to China, Australia and Vietnam? This morning, on my regular walk, I saw a rainb [...]
A good time for Japan to rethink domestic tourism strategy, “we must get youths travelling”, says Hoshino
03/06/2020 by Yeoh Siew Hoon
“If we can recover 70-80% of the domestic market, we can survive for the next 18 months”, says the fourth generation hotelier as he reports green shoots in domestic bookings Covid-19 presents an opportunity for Japan to rethink its domestic tourism strategy, said Yoshiharu Hoshino, the fourt [...]
Expedia Group commits $275m fund to aid partners’ recovery
28/05/2020 by WiT
Expedia Group is committing $275 million to help partners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts. Research carried out by Expedia Group in April 2020 shows lodging partners want support from OTAs in four priority areas as they look to rebound from the pandem [...]
After saving itself, Expedia’s ready to rebuild travel: Ranque on what’s needed to restart and how Covid-19 forced a big clean-up
28/05/2020 by Yeoh Siew Hoon
As a boy, Cyril Ranque flew a lot. His mother was a flight attendant on Air France. One day, on a flight from Mauritius to Paris, he was sitting next to the window and saw one of the aircraft engines on fire. “At that time, I didn’t know the fuel was in the wings,” recalled the president [...]
Keeping the fantasy of travel alive: WiT Watch on destination marketing: Greece, Singapore, Germany
20/05/2020 by WiT
Just because we can’t travel now doesn’t mean we can’t keep the fantasy of travel alive in our customers’ minds. Here’s a round-up of destinations doing their bit to keep dreaming alive. Visit Greece: #greecefromhome https://youtu.be/7t5OP8zlAS8 With the current coronavirus pa [...]
Here’s what happened when Shanghai Disneyland reopened today
11/05/2020 by WiT
Good news to start the week – here are some fast facts from  Trip.com on the reopening of Shanghai Disneyland today (Monday, May 11), the biggest attraction to open in China since Covid-19 shut down the country. • The searching volume of Shanghai Disneyland and related products increase [...]
Hong Kong hoteliers, Cathay unite to send message of love to “Our Home”
08/05/2020 by WiT
The Heritage Tourism Brands group of Hong Kong has produced a video, featuring the song “Touch of Love” donated by local star Jacky Cheung, to send a message of love to its people as their city emerges from the coronavirus crisis. The group comprises luxury hotel brands such as Harilela Hote [...]
In every crisis, an opportunity – travel companies show how to seize them
30/04/2020 by Yeoh Siew Hoon
Although this favourite of Western political leaders and motivational speakers has been widely debunked – the one that explains that the Chinese word for crisis is made of characters that mean both opportunity and danger – we still like it. And we are certainly seeing evidence of it during [...]
Keeping the fantasy of travel alive: WiT Watch on destination marketing – Ecuador, Auckland, Monaco
22/04/2020 by WiT
Just because we can’t travel now doesn’t mean we can’t keep the fantasy of travel alive in our customers’ minds. Here’s a round-up of destinations doing their bit to keep dreaming alive. Ecuador: Yesterday Eucador, like most countries in the world, is in lockdown to fend off the co [...]
Keeping the fantasy of travel alive: WiT Watch on destination marketing – Dubai, Abu Dhabi, Portugal, Australia
09/04/2020 by WiT
Just because we can’t travel now doesn’t mean we can’t keep the fantasy of travel alive in our customers’ minds. Here’s a round-up of destinations doing their bit to keep dreaming alive. Dubai: Till We Meet Again In this time when we all need to pause – take a moment to reflect, [...]