Destination Marketing
Sports tourism demand forecasting sees huge spikes in revenue for host cities
03/03/2026 by WiT
Expedia Group maps sports tourism demand forecasting through PredictHQ partnership Expedia Group announced a new partnership with PredictHQ,  a leading provider of real-world context, integrating its verified event signals and predictive demand intelligence directly into Partner Central, the plat [...]
Indonesia’s online travel market eyes $17 billion future
27/02/2026 by WiT
Indonesia’s digital landscape is moving fast, and travel is at the very heart of this evolution. As a sneak peek into our new Indonesia Explored report, part of our Online Travel Tracker series, we’re diving into how local Online Travel Agencies (OTAs) are not just defending their home turf but [...]
9 in 10 travellers in Asia-Pacific choosing rural destinations
26/02/2026 by WiT
Travellers across Asia Pacific are increasingly choosing quieter, off-the-beaten-path destinations instead of big cities, as they seek more meaningful ways to travel. According to Airbnb’s latest report, Beyond the Beaten Track: Unlocking Tourism Growth Across Asia Pacific, 89% of travellers in A [...]
Travel experiences surging toward $342bn by 2029
25/02/2026 by WiT
New data reveals experiences are outpacing the rest of travel, reshaping traveler behavior and attracting heightened investor interest Arival and Phocuswright have released The Outlook for Travel Experiences 2019–2029, the most comprehensive global market-sizing report for tours, activities and a [...]
Measuring economic impact ranks as DMOs’ top priority amid AI disruption
19/02/2026 by WiT
Sojern, a leading digital marketing platform built for hospitality and recently acquired by RateGain, has announced the launch of its “State of Destination Marketing 2026” report, examining how destination marketing organizations (DMOs) are navigating economic pressure, rising performance expec [...]
How LEGOLAND Malaysia is building for the repeat visitor
16/02/2026 by Arvindh Yuvaraj
“When a large portion of your audience can visit multiple times a year, growth no longer comes just from attracting new guests, but from giving loyal guests a reason to return.” As Johor doubles down on cross-border connectivity and family tourism for Visit Johor 2026, LEGOLAND Malaysia Resort [...]
Incentives don’t have to stick to blueprints, and neither do their cities
11/02/2026 by Arvindh Yuvaraj
There’s more than one way to see a city, as Melbourne makes its case for incentive travel I’ve been to Melbourne a few times but never for work. Having friends and family in a city often means you never get to be a “tourist” per se because you’ve got locals to show you the ropes. I though [...]
Roamio wants to fix travel’s most expensive drop-off between inspiration and booking
05/02/2026 by Arvindh Yuvaraj
Travel inspiration has never been more abundant. Execution, on the other hand, is still broken. That gap, the moment when excitement gets lost somewhere between tabs, emails and unanswered enquiries, is exactly where Roamio is positioning itself. “Honestly, it hurts everyone but in different ways [...]
Kuala Lumpur, Bangkok and Tokyo among top destinations for Singaporeans travelling overseas this Lunar New Year
04/02/2026 by WiT
According to Trip.com data, inbound travel demand to Singapore also remains strong, with China, Malaysia and Indonesia as the leading source markets for tourists Lunar New Year is shaping up be an increasingly important season for travel. According to Trip.com data, Singaporeans are flocking to [...]
Global travel intent for early 2026 points to Asia as the main growth engine
03/02/2026 by WiT
International travel demand for the first half of 2026 is expected to show modest overall growth, with Asian destinations emerging as the primary drivers of global inspirational travel intent, according to a new analysis from Mabrian, a global travel intelligence and tourism advisory partner, part o [...]