Marketing
The Wrap: TripAdvisor redesigns homepage, easier for travellers to book trips
08/09/2016 by WiT
The weekly news roundup: TripAdvisor’s newly designed website, London’s top city in PwC Cities of Opportunity index, Expedia Flip Flop Report on beach vacationers TRAVEL TECHNOLOGY: TripAdvisor redesigns homepage, easier for travellers to book trips Travel planning and booking site Tri [...]
How a techie discovered happiness and became Bhutan’s biggest tourism champion
08/09/2016 by Yeoh Siew Hoon
Nobody who travels to Bhutan leaves unaffected by the magic of this mountain kingdom in the Himalayas and Singapore-based travel executive Joni Herison is no exception. Herison first heard of Bhutan in 1997 when he was in Nepal on a university trekking trip to Annapurna. “People on the trip wer [...]
How Nida is “uberising” hotel rooms: Funding the next stage of growth
05/09/2016 by WiT
Kaneswaran Avili’s name card says he’s the “disruptor” and co-founder of Nida Rooms, which he claims to be the first and largest "Virtual Hotel Operator" (VHO) in South-east Asia. Asked what he’s disrupting, he said “my divisions” and “my staff” and not the hotel industry as [...]
A Baby Tern’s First Steps: How I Learned To Market An Event
05/09/2016 by WiT
By Caitlin Trew As an intern with no previous experience, the idea of marketing an event on social media was incredibly daunting; especially seeing as Tern was the first travel careers event of its kind. Named after the Arctic Tern, whose migratory journey is long and zig-zag in nature, the on [...]
The Wrap: And the most instagrammed airports in the world are …
01/09/2016 by WiT
The weekly news roundup: All about airports and airlines with Wego’s revelation of the world’s most instagrammed airports, AirAsia’s new Red Lounge at klia2 and Garuda partnering Sabre for growth SOCIAL MEDIA: And the most instagrammed airports in the world are … Most of us cannot [...]
“Never let anything stop you from travelling”: 10 best quotes from intrepid women travellers
30/08/2016 by Yeoh Siew Hoon
Timing is everything and timing was on my side when I was in Penang when the “Zafigo Talk: Intimate Conversations with women on travel and culture” was on as part of the George Town Festival. The talk was moderated by Datin Paduka Marina Mahathir, founder of Zafigo.com, a new website to cater [...]
The Wrap: Airlines adapting IFE offerings to meet changing consumer demands
25/08/2016 by WiT
The weekly news roundup: Airlines’ enhancement of inflight entertainment, AirAsia’s gift of free flights to Asean Olympians, first driveless taxi in Singapore TECHNOLOGY: Airlines adapting IFE offerings to meet changing consumer demands Airlines worldwide are making adjustments in thei [...]
Out of Expedia into Zuzu, a virtual brand and partner for budget hotels
25/08/2016 by Yeoh Siew Hoon
Two former employees of Expedia have launched their own startup, Zuzu Hotels, to help consumers find good quality budget hotels in Asia as well as help hotels in the 2 to 3-star category get better at branding, distribution and revenue management. Vikram Malhi, who worked with Expedia for eight y [...]
Five qualities of superior leadership and what makes effective digital talent
23/08/2016 by Yeoh Siew Hoon
It’s all very well to say you want to embark on a “digital transformation” – as every company and his dog seems to be doing today – but it’s another thing to have the leaders and team who can deliver it. In a global survey of views on leadership development, done in July and August 20 [...]
Duetto, ICON to host second Revenue Strategy Forum in Hong Kong on September 22
22/08/2016 by WiT
Leading minds in hotel revenue strategy will convene September 22 for the second annual Revenue Strategy Forum Hong Kong to discuss ways hotels can optimise their pricing and distribution in all market environments, especially in preparation for an inevitable dip in the industry cycle. Hotel [...]