Marketing
And you thought Covid-19 was bad? What’s coming could be worse – life on Mars
17/08/2021 by WiT
What if Apple built a hotel, streamed it like Netflix, designed it like Airbnb? By Philip Schaetz and Martin Reiher FORGET Covid-19. What if you woke up in Elon Musk’s dream? We have conquered the Red Planet. Through terraforming, we built an atmosphere and a liveable ecosystem. Shuttling [...]
Dream Cruises’ Michael Goh talks cruising trends, new gen cruisers and sustainability
12/08/2021 by WiT
“Rethink, rebuild, reconstruct” was how Michael Goh, president of Dream Cruises, one of the three brands under Genting Cruise Lines, summed up the company’s strategy in sailing through the Covid storm. Genting Cruise Lines’ World Dream was the first ship in the world to resume cruises du [...]
Travel can heal – how suppliers are addressing wellbeing and wellness needs of consumers
12/08/2021 by Yeoh Siew Hoon
AS the pandemic wears on and takes alarming twists and turns around the world, it is clearly taking its toll on mental wellbeing and wellness and there is no denying that when travellers get back on the road, travel is in a unique position to address this need – from wellness retreats to immersio [...]
Mystifly extends flights platform to non-travel brands, creates new call centre business
11/08/2021 by Yeoh Siew Hoon
“We survived, now ready to thrive,” says Rajeev Kumar on 12th (no, second) anniversary IT may be Mystifly’s 12th anniversary but to founder Rajeev Kumar and co-founder Bharat Goyal, it feels more like its second year “because we went back to zero” when the pandemic devastated its B2B f [...]
Strength to strength – WiT Startup Pitch alum Split goes 0 to 700 amid pandemic
11/08/2021 by Tabbi Maitland
"The headwinds of Covid became tailwinds for our pivot", says Dylan Tan WHEN Dylan Tan and co-founder Vishvesh Suriyanarayanan made the decision to pivot their start-up Split in March 2020, it was a move borne of desperation. Sixteen months on, instead of desperation, it looks like inspiration t [...]
AirAsia’s BigPay secures US$100m from South Korea’s SK Group to grow its financial businesses
09/08/2021 by WiT
BigPay, the fintech unit of airasia Digital, has raised up to US$100 million in financing from SK Group, the third-largest conglomerate in South Korea by asset size. This is the first time any portfolio company within airasia Digital has secured financing of this size. BigPay said the funding [...]
Tentative recovery lifts Q2 results for major travel brands, except for APAC
05/08/2021 by WiT
WHILE things remain glum in Asia Pacific, with almost all cross-border travel within the region halted and countries undergoing new waves of infections, it is good to see financial performance of major travel companies on the mend – although admittedly, recovery remains fragile. Second quarte [...]
The Wrap: Air cargo is “saving grace” for APAC airlines, Visit Maldives joins forces with Qatar Airways in destination promotion, and more …
05/08/2021 by WiT
THE Wrap is a round-up of news in the travel and technology industries, and an update on how businesses in these sectors are adapting and resetting as they prepare for post-pandemic travel. Air cargo is “saving grace” for APAC airlines as travel demand remains suppressed Ongoing border re [...]
How to turn revenge travel into beautiful travel – tips from those doing it
04/08/2021 by WiT
PENT-UP demand there will be for sure – look at how travel has rebounded in markets where restrictions have been lifted – but how can the industry turn “revenge travel” into “beautiful travel”, given the downtime it has had to create new products and services to cater to changed consume [...]
Travellers don’t want same old, they want new – from how they travel to where they go
28/07/2021 by Yeoh Siew Hoon
Expedia's first Traveler Value Index shows consumers “do not want to go back to what it was in 2019”, says Greg Schulze JUST as the Olympics, which is currently ongoing in Japan, proves that sports can unite humanity, so can travel and Expedia Group’s Greg Schulze believes it won’t be lo [...]