Marketing
How Phare survived a year of no tourism to Angkor Wat
13/04/2021 by Yeoh Siew Hoon
From adapting shows to local tastes, to a 24-hour virtual performance Phare, The Cambodian Circus rode out 2020 and hopes for international tourism to return by year end IF there is one destination that the pandemic has devastated, it’s Siem Reap, the home of Angkor Wat, where the only econom [...]
Vaccines and air bubbles rekindle hope among Singaporeans to travel again
12/04/2021 by WiT
AFTER a year of no travel Singaporean are hopeful to hit the road again following vaccine rollout and with ongoing talks of air travel bubbles, revealed a new Booking.com research. Findings showed that seven in 10 (71%) Singaporean travellers feel more hopeful about travelling this year as the c [...]
From dog cruises to creepy tours, Ice Cream and Slingshot, Singapore rides out Covid and prepares for the future
08/04/2021 by Yeoh Siew Hoon
Technology and sustainability at the heart of change THE Year of No Travel may well be “one of the most fertile periods” in the Singapore tourism sector, with new products, experiences and bundled packages being launched, said Keith Tan, chief executive of the Singapore Tourism Board (STB), [...]
Hold your horses. Just because you have been vaccinated doesn’t mean you can suddenly travel again.
08/04/2021 by Yeoh Siew Hoon
THAT wasn’t exactly how Singapore’s Minister For Trade and Industry, Chan Chun Sing, phrased it Wednesday morning (April 7) at the Tourism Industry Conference but that was what he meant when asked what vaccinations would mean for Singaporeans travelling out and visitors coming in. “We shou [...]
From murder mysteries to using data to target locals, lessons on surviving in a global world gone local
07/04/2021 by WiT
PRICE and product were the two main levers hoteliers and tours and activities providers in Asia had to pull as they adjusted their businesses to domestic travellers. That, and adjusting marketing tactics to capture local demand wherever and whenever it popped up, with smart use of data. In Sing [...]
While Beauty of Japan waits to “catch the wave”, it puts Amazon Explore to the test
07/04/2021 by Yeoh Siew Hoon
FOR an inbound operator like Beauty of Japan that depended solely on international inbound travellers, the pandemic and the closing of borders almost sounded the death knell. But its CEO Takahiro Noguchi has found small pockets of business within his basket of products and services to keep the comp [...]
Don’t count on travel to return anytime soon, let’s reinvent global travel, STB challenges industry
07/04/2021 by Yeoh Siew Hoon
THE Singapore Tourism Industry Conference (TIC) began on a sober note this morning with Minister for Trade and Industry Chan Chun Sing, saying, “Even with the global rollout of vaccines, international travel will not return to pre-Covid levels anytime soon.” Even though it has become the fi [...]
Amid shift towards direct, Sabre’s new airline storefront aims to help agents catch first rebound
06/04/2021 by Yeoh Siew Hoon
COGNIZANT that there will be consolidation in the travel agency market and that airline distribution is shifting inexorably to direct as a result of the pandemic, Sabre is nevertheless focused on powering travel agents through the recovery with new solutions, including its new airline storefront un [...]
Kapap Academy’s Qin wants to grow Angel Wings
05/04/2021 by Yeoh Siew Hoon
Taking self-defence on the road through a travel safety app EVEN a self-defence business is no defence against Covid and so when the pandemic shut down its physical classes, Qin Yunquan, CEO/co-founder of Singapore-based Kapap Academy, realised it had to create a pandemic-proof business and scal [...]
It is simple. Travel passes have to be easy to use. Tech has to connect the dots.
01/04/2021 by Yeoh Siew Hoon
IT is evident that Covid has forced us out of our comfort zone – from writing about travel tech, we’ve had to speak to psychiatrists (how to manage fear), learn about viruses and transmissions (ad naseum) and last week, interviewed a medical doctor on stage to find out how vaccinations would he [...]