Marketing
Getting processes and passes right is critical and the big win is in restarting of travel
31/03/2021 by Yeoh Siew Hoon
EVEN as vaccination programmes, the holy grail on which many of us are pinning our travel hopes, are being rolled out in most countries in the world, it is painfully clear there is still a lot of work to do before we see meaningful volumes of travel return. And getting it all right is critical [...]
The Wrap: Passenger demand for APAC airlines remains suppressed, Asia Travel Technology Industry Association adds two new members, and more …
31/03/2021 by WiT
THE Wrap is a round-up of news in the travel and technology industries, and to keep track of developments in these sectors as businesses adapt and reset to meet challenges in the era of coronavirus. Passenger traffic for APAC airlines remains at depressed levels, but cargo demand keeps growing [...]
Maldives rolls out loyalty programme and 3V (Visit, Vaccinate, Vacation) campaign
31/03/2021 by WiT
TO build on the momentum it has garnered as one of the very few destinations to open to international tourism amid the pandemic the Maldives is upping the ante by launching a loyalty programme for repeat visitors, as well as a “3V Tourism initiative”. It launched the Maldives Border Miles p [...]
Ragge: Corporate travel needs a “dream alliance”, and to prove value in net zero emissions world
29/03/2021 by Yeoh Siew Hoon
AS emotionally exhausting as dealing with Covid-19 has been, Tobias Ragge, CEO of HRS has still had time to dream of a new and better world of corporate travel which he says has been completely disrupted by the pandemic. “Entering this stage, travel is completely disrupted,” said Ragge, who [...]
Five rules to engage the new digital customer
26/03/2021 by Yeoh Siew Hoon
IF you haven’t figured it out already, here is your new customer: digital, unpredictable and easy to lose, and more powerful. And this new customer is changing how companies work and compete. Adobe, releasing its Digital Trends Survey 2021 in which 13,000 marketing, advertising, e-commerce, cr [...]
Travel will emerge safer and more sustainable, digitised and grateful – with Mixed Reality thrown in
26/03/2021 by Yeoh Siew Hoon
Key lessons from WiT’s first Travel Roadshow as a medical expert weighs in on the intersection of health, travel and identity WIT'S first Travel Roadshow kicked off yesterday (March 25) on a positive note with speakers believing that the industry, both travel and events, will emerge better and [...]
The Wrap: First NDC-booked travellers on Qantas, Korean Air trials IATA Travel Pass, and more …
24/03/2021 by WiT
First NDC-booked travellers flew on Qantas’ Sydney-Melbourne flight   First NDC-booked passengers on Qantas travelled to Melbourne from Sydney. (Image credit: Jordan Comley/Getty Images) Travelport has started the rollout of bookings on Qantas using International Air Transport Ass [...]
GEVME’s Virtual Experience Makers Series to inspire creativity in the virtual world
24/03/2021 by WiT
EVENT organisers are being urged to look beyond traditional industry colleagues to find inspiration for creative ideas of how to make a virtual experience engaging. To help, virtual event platform GEVME has come up with a new series called Virtual Experience Makers featuring creative personalit [...]
From RMB5b refund a day to full domestic recovery: How Trip.com rode out Covid
23/03/2021 by Yeoh Siew Hoon
Now the big question is, when will Chinese outbound restart? THIS time last year, in the darkest days of travel, Jane Sun, CEO of Trip.com Group, recalled that it was having to process up to RMB5 billion of refunds a day, with no sight of whether it would be repaid or when the pandemic would end [...]
The WiT Podcast – Episode 34: Tracy Lui, Senior Assistant Director, Marketing & Communications, Mount Faber Leisure Group, Singapore
22/03/2021 by WiT
Sentosa United, in partnership with Sentosa Development Corporation THE cable car is one of Singapore’s oldest attractions, built in 1974. Guess how many people have ridden in it since? Well, clearly Covid had an impact on the number of riders in 2020 and the group, which markets the cable [...]