Marketing
Expedia expands Travel Shops by collaborating with creators and celebrities, speaks to larger industry trend
18/09/2024 by Arvindh Yuvaraj
Expedia Group announced the launch of more than 100 new shoppable Travel Shops curated by social media creators, tastemakers and brands. Travel Shops, described as an industry-first initiative, offer curated storefronts where users can explore and book accommodations based on the experiences shared [...]
How Accor’s Kerry Healy addressed rate integrity in Middle East
17/09/2024 by Yeoh Siew Hoon
Removal of offline and static rates core to global strategy to limit distribution partners and offering best price on ALL.com Fresh from an intense few days at her division’s huddle in Bangkok last week, Kerry Healy, chief commercial officer, Middle East, Africa, Turkey & Asia Pacific for Pr [...]
Accor on hunt for global media agency, limits distribution partners to four
17/09/2024 by Yeoh Siew Hoon
Karelle Lamouche: “The consumer has changed, distribution has changed” There’s no denying the massive job ahead for Karelle Lamouche as she aligns commercial strategies for Accor’s Premium, Midscale & Economy division, which encompasses 21 different brands and 90 percent of Accor’s po [...]
Traveloka’s top-level hires, TikTok’s rise, live commerce – shaking up travel in South-east Asia
11/09/2024 by Yeoh Siew Hoon
Traveloka’s recent hiring spree of top executives has not gone un-noticed by industry watchers in the region – in quick succession, corporate travel veteran Carl Jones has joined as VP of Global Corporate Travel, former TikTok’s Tejveer Singh Bedi as Vice President, Commercial, Accommodation a [...]
InterparkTriple teams up with Sabre to boost inbound tourism to Korea
09/09/2024 by Yeoh Siew Hoon
Travel and entertainment platform to lure “set-jetters” inspired by K-drama In a move that both companies hope to boost inbound tourism to Korea, Sabre Corporation and InterparkTriple, Korea’s leading travel and entertainment platform, have signed a new long-term, strategic partner agreem [...]
Klook celebrates 10th anniversary with free, unique global experiences
04/09/2024 by WiT
Klook, a leading platform for booking travel experiences, is celebrating its 10th anniversary by offering users the opportunity to win exclusive adventures and experiences at no cost. As part of their "Money Can't Buy Experiences" campaign, Klook is addressing the rising costs of travel by making un [...]
7 in 10 Singaporeans likely to reconsider relationships after travelling together, study reveals
30/08/2024 by Arvindh Yuvaraj
In a recent study conducted by Bumble and Klook, it was revealed that travel plays a significant role in the relationships of Singaporeans, particularly among Gen Z and Millennials. The Roam-ance Study, which explored the intersection of love and travel, found that 73% of Singaporeans believe travel [...]
With or without cookies, travel marketers must prioritise first party data
23/08/2024 by Yeoh Siew Hoon
Google’s reversal of cookie decision buys marketers time; reality is cookieless strategies should not be abandoned By now, Google’s reversal on its decision to remove third party cookies has had time to settle into the market and travel marketers in Asia Pacific and elsewhere have also had time [...]
Conservation and cuisine: How 1-Flowerhill blends nature, heritage and modern elegance in a dining experience (Sponsored)
19/08/2024 by WiT
Finding the perfect balance between preserving nature and heritage while also providing a contemporary experience to visitors is a delicate approach - one that 1-Flowerhill has been doing over at Sentosa Island in Singapore. Chris Millar, Senior Director of International Business Development for 1-G [...]
Agents – the next step in automation and Gen AI
19/08/2024 by Arvindh Yuvaraj
Agents are expected to manage complex tasks like booking multi-layer travel itineraries to streamlining business processes which would previously need human intervention. McKinsey & Company recently authored a case study on the rise of ‘Agents’ and its implications on workflow, productivity [...]