Marketing
Planeterra launches virtual trek challenge to help rebuild community tourism devastated by Covid-19
02/09/2020 by WiT
Planeterra Foundation, the non-profit partner of small-group adventure tour operator G Adventures and G Touring, launched its first annual Planeterra Trek Challenge today (September 2). Bruce Poon Tip, Planeterra's founder (also G Adventures' founder and G Touring's owner), invites the travel i [...]
WiT partners with GEVME to deliver a new kind of Experience Week, Sept 28-Oct 1
02/09/2020 by WiT
WiT (Web in Travel) is partnering with Singapore-based events platform, GEVME , to deliver a new kind of WiT Experience Week 2020, scheduled from September 28 to October 1. “Covid has forced events into a new world and all of us have had to adapt to the changed circumstances, and the best way [...]
The WiT Podcast: Unity In Crisis – Episode 22: Tom Peacock-Nazil, Founder, Seven Clean Seas
02/09/2020 by WiT
This is a story that begins on Koh Lipe, an island in the Andaman Sea near the border of Malaysia, a popular spot for travellers. It is known for lots of small islands, sandy beaches and coral-rich waters. Tom Peacock-Nazil and wife Pamela needed a break from their hectic urban life in Singapor [...]
Guest Blog: Airlines, Brand Trust & Covid-19
01/09/2020 by Mario Jobbe
Over the past month, I've been evaluating the Covid-19 policies and corporate communications of 66 airlines. As someone with a geeky love of both air travel and digital branding, I've been curious about how the airlines are responding to the ongoing pandemic. The airline industry's revenue [...]
FIT, customised and bleisure travel: Trends among Chinese travellers in the new normal
01/09/2020 by WiT
With health and safety as key concerns in the time of coronavirus the habits of travellers worldwide have changed which, in turn, led to new travel trends in the new normal. Such concerns have impacted the travel intentions of Chinese consumers who are showing preferences for customised and FiT [...]
Groundhog Day on rewind; no one is in charge yet everyone is in it
28/08/2020 by Yeoh Siew Hoon
Do you feel that at times you are a character in the movie “Groundhog Day”? In that 1993 movie, Bill Murray plays Phil, a weatherman, who finds himself trapped in a blizzard and forced to relive the same day over and over again until he makes the right choices. One of his quotes – “What [...]
Cleanliness and hygiene take centerstage in Hilton marketing
27/08/2020 by Yeoh Siew Hoon
Who could have imagined hotels would be advertising their cleaning processes and products on their websites, or building entire marketing campaigns around how they keep their hotel rooms cleaned and sanitised? But in this new world we live in, these are now valued and marketing hooks because cl [...]
The WiT Podcast: Unity In Crisis – Episode 21: Carl Jones, VP and Head of Travel, APAC and Greater China, SAP Concur
27/08/2020 by WiT
Carl Jones’ last trip was to Seoul in February and since his return to Singapore, he hasn’t flown nor has he returned to the office. Like all of us, the executive, who’s been in the corporate travel world for many years, is rethinking how he will travel in future. While he’s hoping to be [...]
How boutique hotels are like sourdough bread: AKARYN’s Anchalika on navigating Covid with wellness and sustainable luxury
26/08/2020 by Yeoh Siew Hoon
Like most of humanity during lockdown, Anchalika Kijkanakorn became really good at baking sourdough bread. Each morning, she’d wake up at 6am to “go and feed the beast”, the beast being the starter needed to make sourdough, as the non-baker me learnt. And if she could, she said, she’d s [...]
Have safety measures in place and people are more likely to travel, Travelport study finds
26/08/2020 by WiT
The majority of travellers will consider booking domestic and international trips but only if airlines, airports, hotels and car rental companies collectively implement 10 different safety measures. This is the finding in a new independent research released on August 24 by Travelport. The study [...]