Marketing
The Wrap: Singapore commended for easing of border restrictions to restart travel, Beijing Capital Airport implements contactless technologies, and more …
26/08/2020 by WiT
The Wrap is a round-up of news in the travel and technology industries, and to keep track of developments in these sectors as the green shoots of recovery slowly take root. IATA, AAPA applaud Singapore’s initiative to reopen air travel corridors The airline industry is on “life support" a [...]
Covid Entry Check gives TruTrip a breakout moment as it builds new SME corporate tool focused on risk management and duty of care
27/08/2020 by Yeoh Siew Hoon
You wouldn’t call it the best of timing. Singapore-based corporate travel startup TruTrip, which is creating a tool for SMEs to manage their travel, went live with its beta version in April but the timing has actually worked in its favour. Co-founder Hugh Batley said the timing has given it t [...]
AirAsia comes together with Agoda to expand its offerings, incentivise travel in SE Asia
25/08/2020 by WiT
AirAsia seems to be on a partnership-forming spree. Close on the heels of tying up with Chinese travel giant Trip.com Group to reignite travel in South-east Asia (SE Asia) it has inked another “strategic partnership”, this time with digital travel platform Agoda. Through this partnership Ai [...]
More “good companies” will go public post-Covid, says Saberwal as RedDoorz enters positive recovery territory
24/08/2020 by Yeoh Siew Hoon
As Airbnb prepares for its much-anticipated IPO, Amit Saberwal, founder and CEO of RedDoorz, predicts that good travel companies will emerge out of Covid and there will be a lot of focus on getting these companies public. “The good companies that will emerge will go on to become your unicorns [...]
Still and Stuck: What’s the one big thing Covid-19 challenged your thinking on? Here are some answers
21/08/2020 by Yeoh Siew Hoon
“Nearly the end of August and still,” sighed my hairdresser this week. Yes, still. Still stuck. Still masked. Still Zoom. Since March, I must have interviewed countless people from across the world, ran lots of virtual events. And I sense a weariness settling in. It’s in the shoulders. [...]
The Wrap: Singapore Tourism Board’s new programme ensures Indian travellers have the city in mind, Flight Centre buys San Francisco-based Whereto, and more …
20/08/2020 by WiT
The Wrap is a round-up of news in the travel and technology industries, and to keep track of developments in these sectors as the green shoots of recovery slowly take root. STB keeps Singapore in the minds of Indian traveller until they can travel again Virtual tour of Singapore's Sentosa Isl [...]
Seven Clean Seas employs furloughed tourism workers to clean beaches, goal is to help companies achieve plastic neutrality
19/08/2020 by Yeoh Siew Hoon
Seven Clean Seas, a Singapore-based social enterprise whose mission is to help companies achieve plastic neutrality with plastic credits, has employed the furloughed workers of Nikoi and Cempedak Islands in Indonesia for its beach clean-up programmes. Tom Peacock-Nazil, CEO and co-founder, said [...]
In age of scarcity, Traveloka goes from “hunting” to “harvesting” in its marketing rethink
19/08/2020 by Yeoh Siew Hoon
Even though product has taken centre stage during Covid-19, Traveloka’s Christian Suwarna believes that marketing is also having its breakout moment in terms of how the Indonesian travel unicorn is rethinking its marketing strategy.  With limited funds to spend, the chief marketing offic [...]
The WiT Podcast: Unity In Crisis – Episode 20: Todd Arthur, Vice President, Sabre Travel Network, Asia Pacific
18/08/2020 by WiT
Todd Arthur is himself an avid traveller. He’s been to 117 countries and you can imagine how antsy he is to make it to 118. But for now, like all of us, he’s had to get used to a new routine at home and picking up a new life skill (and it’s not cooking or baking). And even though he says S [...]
Strong consumer demand and restored confidence behind recovery in China’s travel market
18/08/2020 by WiT
Gradual control of the Covid-19 pandemic and the willingness of Chinese tourists to hit the road again for tourism activities are behind the steady recovery in China’s travel market. Coupled with this is the majority of Chinese consumers believe travel is still one of the preferred leisure act [...]