If you want to be Guardians of the Start-Up Galaxy, here’s what you should heed
There is a scene in the opening sequence of the movie “Guardians of the Galaxy” that sticks with me. Our hero, Peter Quill, is walking into a cave. He’s wearing pretty fancy futuristic gear, having flown in his super duper futuristic craft. You are at the edge of your seat wondering what’s l [...]
The year in review: From desert to bay, the fun’s just beginning
When we started 2014, it was with the intention to run 10 events to celebrate our “Little Big 10” anniversary. As the year unfolded, I lost count – what is it they say about life being a journey and not a destination.Well, now that we’ve nearly reached the destination – year end 2014 – I [...]
Make five tourism marketing resolutions for 2015
Tourism marketers should resolve to adopt five marketing practices if they want to achieve digital breakthrough in 2015.Mobile digital technology and apps have led to a crowd-sourced democratisation of the web where ordinary people become tourism industry suppliers. We've seen this in sites such as [...]
Looking back on 2014 and predictions for 2015, Part 1
As 2014 draws to a close, WIT asked a few of our regular contributors for their review of the year and predictions for 2015.Fritz Demopoulos, CEO, Queen’s Road Capital1. The thing you will remember most about 2014 (personally)• Skiing with my daughter in Lech, Austria.• Cooked a 5-course meal [...]
Understanding bad reviews to increase your hotel’s ROI In 2015
This is a guest blog by Margaret Ady , vice president, marketing of TrustYou.Here’s what we know about travel reviews as 2014 comes to a close: they matter. A lot. There are plenty of stats out there that show positive reviews have a positive impact on travel booking decisions. In fact, this year [...]
No alarm bells here, Huston wants to stay humble with more heart
It’s hard to feel sorry for Darren Huston. After all, he runs the world’s biggest travel company which shows no signs of stopping and which has been gobbling up almost everything in its path.Let’s do the numbers first before we get to the sorry part. According to its latest financial results, [...]
AdNear or Far: How personal do we want it to get?
Whenever we find ourselves killing time by playing around with the apps on our phone, browsing the shops or even doing both simultaneously, most of us are likely to come across an advertisement or two.As most of us will have already noticed, these advertisements seem increasingly geared to and focus [...]
Monsters, copycats and start-ups – “siege mentality” needed in 2015, says Agoda’s Rosenstein
The year may be winding down but not for Rob Rosenstein, CEO & co-founder of Agoda. It was a public holiday in Thailand but the entrepreneur behind Asia’s top hotel booking brand was jam-packed with meetings, with people popping in and out of his office, all wanting time with him, including me [...]
The Wrap: Accor allies with China’s Huazhu to form a hospitality powerhouse
In the news: Accor’s strategic partnership with Huazhu, TTS WeBook for travel agents released, Yahoo Singapore’s year in review.Accor allies with China’s Huazhu to form a hospitality powerhouseAccor has inked a deal with China’s Huazhu Hotels Group to create, what the hotel group described a [...]
The year that was in travel and predictions for 2015 from Wego
The management teams from travel search site, Wego, in Asia Pacific and the Middle East look back at the travel trends in 2014, and give their forecast for the new year.Singapore, Malaysia, Thailand, Philippines, Australia - Allen Miller, market development manager, Wego Southeast AsiaMalaysian trav [...]
