Opinion
Christine Tan on the shifting sweet spot of hospitality tech | Conversations On Turning 20
09/05/2025 by WiT
When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future. As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on th [...]
Hospitality’s future playbook: AI, emotional loyalty and the rise of new booking channels
09/05/2025 by Yeoh Siew Hoon
At a time when technology is moving faster than the industry can keep up, the future of direct distribution and loyalty in hospitality is set for sweeping transformation. In a discussion moderated by Li Hawkins, Partner & Managing Director, Hospitality & Travel at Insight Out, senior lea [...]
Survival of the fittest: How OTAs are competing in the Middle East
07/05/2025 by Yeoh Siew Hoon
In an increasingly competitive Middle East online travel landscape, staying ahead demands more than just speed – it requires sharp differentiation, relentless innovation, and smart use of AI. That was the dominant mood as top OTA leaders from Booking.com, Wego, Almosafer, and Travelwings gath [...]
Filip Filipov on why AI needs a higher purpose | Conversations On Turning 20
02/05/2025 by WiT
When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future. As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on th [...]
Letter from AlUla: In a land of stories, the real influencers rise
22/04/2025 by Yeoh Siew Hoon
On my flydubai flight to AlUla, at the unearthly hour of 6:50am, I felt like my Instagram feed had come to life. As it turns out, I’d arrived in this ancient desert kingdom in Saudi Arabia at the same time as 50 influencers gathering for the first-ever Instagram-AlUla Summit. This, I discovered [...]
Stephan Ekbergh on new life, close calls and renaissance | Conversations On Turning 20
04/04/2025 by WiT
When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future. As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on th [...]
Scroll, Search, Shop: What Africa’s travel marketers are getting right in the digital age
02/04/2025 by Sandra Buckingham
In the age of infinite scroll, where social feeds double as search engines and AI can build a trip faster than you can pack a suitcase, the rules of travel marketing are changing, especially in Africa. At WiT Africa 2025, the panel “Search, Social & Commerce in the New Age” explored how bra [...]
White Lotus, White Noise
27/03/2025 by Yeoh Siew Hoon
Okay, I’m just going to say it and risk being pelted with coconuts: White Lotus doesn’t make me want to visit Koh Samui. It makes me want to run the other way — preferably to a place without Wi-Fi or smug characters in linen suits. But clearly, I’m in the minority. The internet is fr [...]
Asia’s full rebound meets AI revolution: Leapfrogging into the future
25/03/2025 by Yeoh Siew Hoon
Twin forces will produce more use cases in tech innovation in region, says Trip's Schubert Lou For Schubert Lou, Chief Executive Officer at Trip.com, 2025 marks a defining moment for the travel industry, driven by two forces: the full return of Asia, including China, and the rapid acceleration of a [...]
Beyond the ‘White Lotus’ hype: Can Thailand’s set-jetting fame be turned into lasting growth?
24/03/2025 by Arvindh Yuvaraj
Marketing and understanding traveller demand are key to sustaining surge in visitors The third season of HBO’s hit show, “The White Lotus”, has cast a spotlight on Thailand, igniting a surge in global interest, particularly for Koh Samui. The hotels featured in the series, like The Four Seaso [...]