Tours & Activities: Going deeper, spreading wider, staying human
From digital transformation and multi-day experiences to secondary cities and super apps, the future of in-destination travel is being reshaped in the Middle East and beyond.
What do Gen Z travellers want from experiences? A pasta-making class in Florence, not just a trip to Italy. A skydive over P [...]
How AlUla is tackling seasonality and storytelling
“If you had told me a year ago that Banyan Tree and Habitas would be running 70-80% occupancy in April, I’d have laughed.”
That was Melanie de Souza, Executive Director of Destination Marketing at the Royal Commission for AlUla (RCU), reflecting on what she now sees as a turni [...]
Elevating on-site quality and experiences is the next big step to attract high-value tourists to the GCC
Mabrian, a global travel intelligence platform returns as data partner for the Connecting Travel Insights Report 2025, launched at ATM Dubai, a study that reveals trends behind the GCC’s evolution into a top-tier tourism destination and key priorities to be addressed in this journey, including har [...]
Traveloka launches first APAC-wide EPIC Sale
As the mid-year travel season draws near, Traveloka, a key travel platform in Southeast Asia announced the return of its Traveloka EPIC Sale, taking place from April 22 to May 5, 2025. For the first time ever, the campaign is being launched simultaneously across seven key Asia-Pacific markets: Indo [...]
Jacinta Lim on AI, niche communities and the quandary of travel | Conversations On Turning 20
When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future.
As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on th [...]
Australia and Japan lead the global surge in sports tourism
Expedia Group study reveals how sports travel is transforming the way people plan their trips –with passionate fans from Australia and Japan setting the pace.
Sports tourism is having a global moment – and nowhere is that more evident than in Australia and Japan, where fans are shaping a new er [...]
Experiences are central to travel booking decisions, particularly for younger travellers
Two-thirds of travellers say activities, experiences influence where to go on holiday – a topic that will be explored at the upcoming Arival 360 event in Valencia
A new report from Arival reveals that experiences are now a driving force in travel planning, and that this is being driven by Gen-Z [...]
Ethan Lin on para-hawking, turning points and ghosts | Conversations On Turning 20
When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future.
As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on th [...]
Accessibility in tourism is more than ramps and wheelchair access
For Yock Song Law, Co-founder of Ludus Lab, accessibility in tourism is more than just a compliance checklist - it’s about unlocking opportunities, changing mindsets, and building a truly inclusive travel experience. His recent decision to exit Tribe Tours and focus completely on Ludus Lab was spa [...]
9 in 10 young travellers fail to achieve ‘travel therapy’
Millennials and Gen Z crave travel as a vital form of self-care and rejuvenation, yet their wanderlust remains out of reach. In partnership with consumer insights platform GWI, Klook's latest Travel Pulse research across 14 markets reveals that nearly all young travellers see travel as a powerful st [...]
