RateGain rounds out offering with acquisition of Adara
Travel solutions provider RateGain has acquired travel intelligence and intent company Adara through an asset purchase agreement.
The deal includes an upfront payment of $14.6 million as well as a deferred payment of $1.5 million to be paid in a year.
California-based Adara, which was foun [...]
Inflation, what inflation? Travellers, trends, and technology that’s shaping the new world in 2023
IT'S that time of the year again - the start - and chances are you’ve seen an article or two predicting what the year will be like for business, the economy, politics, and of course, travel and hospitality. While analysts and industry experts try to map out the next twelve months and sift through [...]
Hindsight is 20/22: The year through the lens of twelve handpicked WiT posts
ON the edge of the new year, we figured it would be fun to chronicle the last twelve months by handpicking some of our favourite posts and using them as timestamps, so to speak.
2022 was a wild ride for many reasons. For the Asian region, the year started out as one thing - uncertain, restricted, [...]
New travellers are out there – here’s how brands and marketers can find them
We know who the new travellers are but where do we find them? Where do we fish and cast our nets?
Obviously, marketing isn’t easy, otherwise companies wouldn’t hire specialists to oversee marketing campaigns and optimise brand presence across multiple online and offline channels. But, the [...]
Content is king: Will 2023 favour those who rule the travel content kingdom?
IN travel, we’ve always said content is king. But in the new world, this has been raised to a whole new level with the unleashing of the creator’s economy. How do you ensure your place in it? What new thinking do you have to embrace? How do you apply your skills and learnings to a new world wher [...]
“A destination is not a servant” and other lessons on how to travel differently in today’s world
IT seems like everyone’s talking about travelling differently these days, but what does that mean exactly? From conscious decisions to picking accommodations with sustainable practices, the idea of travelling like a tourist seems to be on the decline, while seeing a new destination more authen [...]
Travel needs invisible solutions to keep innovation alive
TWO years of pent-up desire to get away are fueling the recovery of international travel volumes, with many airlines at - or close to - pre-pandemic levels of traffic. However, for many travel sector stakeholders, especially airlines and airports, the surge in bookings has put them firmly on the bac [...]
A 260% spike in travel bookings makes a case for content, online marketing and collaborations heading into 2023
EARLIER this month, travel service provider Trip.com Group held its 2022 Global Partner Summit in Macao with tourism boards, international airlines, hotel groups and industry representatives from across the travel industry in attendance. During the event, themed ‘Journey into the Future Together� [...]
Sponsored: Meeting the needs of the new digital traveller
Damien Cramer, Global Head of Travel & Airlines, Worldline
IN many ways, the COVID-19 pandemic acted like a reset button on people’s relationship with the travel industry. Trends that were already underway were turbocharged by the pandemic; today’s ‘digital travellers’ want greater pe [...]
Market leaders are changing their branding to reflect travellers’ demand for personalisation
Here’s something to think about - when was the last time you contacted a travel agent to plan a trip? If you’re part of the generation that has never used one, or if it has been a while, ask yourself why that is.
Back in 2018, during the blissful pre-pandemic years, Signature Travel Network [...]
