Destination Marketing
Chinese tourists explore beyond capitals and opt for live entertainment during Golden Week 2024
26/09/2024 by WiT
As millions of Chinese travellers prepare for the upcoming Golden Week holiday in October, both Trip.com Group and Alibaba Group-owned Fliggy have released data revealing travel flows for their last major travel period of 2024. Already, Trip.com Group is witnessing hotel bookings peak in arrivals on [...]
Asian travellers seeking ‘reconnection’ through intergenerational travel in Asia Pacific
26/09/2024 by WiT
Booking.com’s new Gen.Voyage! research spotlights interesting data stemming from intergenerational travel in Hong Kong and Asia Pacific   Booking.com unveiled its Gen.Voyage! research on intergenerational travel in Asia Pacific (APAC) showcasing insights garnered from over 8,000 travellers [...]
As F1 roars into town, hotel occupancies and rates in Singapore soar
19/09/2024 by Yeoh Siew Hoon
As Singapore revs up for yet another Formula 1 Singapore Airlines Grand Prix this weekend, hotels, especially those close to the race circuit, are enjoying an influx of visitors paying record rates and splurging on dining and entertainment at the world’s only F1 night race. Hilton Singapore, fo [...]
InterparkTriple teams up with Sabre to boost inbound tourism to Korea
09/09/2024 by Yeoh Siew Hoon
Travel and entertainment platform to lure “set-jetters” inspired by K-drama In a move that both companies hope to boost inbound tourism to Korea, Sabre Corporation and InterparkTriple, Korea’s leading travel and entertainment platform, have signed a new long-term, strategic partner agreem [...]
Middle East travel sector on 40% growth, bookings surpassing $127 billion by 2027
06/09/2024 by WiT
Insight Out Consultancy, known for its hospitality market insights, has partnered with Phocuswright, the world’s foremost authority on global travel research, to contribute to the annual Middle East Travel Market Report. The latest edition forecasts a 40% growth in the region’s travel sector wit [...]
This Land Is Calling. Well, it called to me.
30/08/2024 by Yeoh Siew Hoon
In my book, destination marketing should challenge perceptions, should reveal what is unexpected and Saudi Arabia’s new global campaign, "This Land is Calling", featuring a solo female traveller on an epic adventure through the kingdom, did it. Albeit she looked a bit like a female Timothy Chal [...]
Singaporean travellers target intra-Asia trips for mid-autumn getaways
28/08/2024 by WiT
As the summer travel season concludes in Western countries, Singaporean travellers are beginning to plan for mid-autumn escapes, with a notable interest in intra-Asia destinations. According to the Expedia Fall Travel Outlook, there has been a 15% increase in flight searches for cities such as Tokyo [...]
Traveloka boasts 35 million+ customers for its most successful sales campaign
20/08/2024 by WiT
Traveloka announced the record-breaking success of its EPIC Sale 2024, which attracted over 35 million customers and served millions in USD savings through its discounts, with the company calling it the most successful sales campaign in its history. Established in I [...]
Conservation and cuisine: How 1-Flowerhill blends nature, heritage and modern elegance in a dining experience (Sponsored)
19/08/2024 by WiT
Finding the perfect balance between preserving nature and heritage while also providing a contemporary experience to visitors is a delicate approach - one that 1-Flowerhill has been doing over at Sentosa Island in Singapore. Chris Millar, Senior Director of International Business Development for 1-G [...]
What is a high-value destination? The Bhutan prime minister’s insight
19/08/2024 by Arnie Weissmann
Bhutan prime minister Tshering Tobgay had just returned from a walk in Central Park before meeting me in New York this week. That walk would influence the answer to one of my questions to him. I began our interview by telling Tobgay that when I had spoken to Palau's president, Surangel Whipps Jr., [...]