Tours and Activities
After Phare, Dara Huot follows his own star with story, instinct and AI
20/04/2026 by Henry Beh
What happens when the former face of a cultural institution steps away, gets stripped back by life, and starts again with only himself, his story, and AI? There is something not quite straightforward about former CEO of Phare, The Cambodian Circus, Dara Huot’s next chapter. It is a reinvention [...]
Klook now offers sports and live events, including World Cup, Wimbledon and Formula 1
16/04/2026 by WiT
Klook has announced the expansion of its offerings to include sports and live events, bringing together four of the world's most iconic sporting properties: World Cup 2026, Roland-Garros 2026, Wimbledon 2026 and Formula 1. The launch adds Sports and Live Events to Klook's wealth of experiences, conn [...]
Investing in community: How Airbnb brings soul to a stay in Jeju
17/03/2026 by Henry Beh
“What if the smarter tourism investment is not in adding more stays, but in strengthening the soul of a place first?” That was the thought that stayed with me after Airbnb’s Jeju forum, even if nobody on stage said it in exactly those words. What they did say, across two linked panels, p [...]
A deep dive in Jeju: What makes travellers stay longer in rural destinations
13/03/2026 by Henry Beh
There is something about Jeju, South Korea that makes you think about depth. Perhaps it is the sea that stretches endlessly beyond the island’s volcanic coastline. Or perhaps it is the haenyeo, the island’s legendary women divers who slip quietly beneath the water without oxygen tanks, holding t [...]
Travel experiences surging toward $342bn by 2029
25/02/2026 by WiT
New data reveals experiences are outpacing the rest of travel, reshaping traveler behavior and attracting heightened investor interest Arival and Phocuswright have released The Outlook for Travel Experiences 2019–2029, the most comprehensive global market-sizing report for tours, activities and a [...]
GetYourGuide first experiences platform to hit €1B in revenue
04/02/2026 by WiT
GetYourGuide hits profitability and $1 B+ revenue as experience market expands GetYourGuide reported it met two major financial objectives for fiscal year 2025, achieving profitability and surpassing €1 billion (about $1.2 billion) in revenue. These results were underpinned by more than €4 bill [...]
The experience surge: Where meaning, AI and human connection collide
05/01/2026 by WiT
In an age where travellers crave meaning as much as adventure, the experience economy is surging again, not through algorithms alone, but through the people and purpose behind them. At WiT Singapore 2025, the session title said it all: The Experience Surge: The Quest for Personalisation, Meaning an [...]
From Europe to the US to Asia: A time-led strategy in experience travel
18/12/2025 by Henry Beh
GetYourGuide’s expansion from Europe into the US — and now a renewed focus on Asia Pacific, where the company’s journey began — spans markets with very different travel behaviours, holiday patterns, and sensitivities around price. Yet, according to Emil Martinšek, Chief Marketing Officer of [...]
The Experiences Moment has arrived: Expedia announces intent to acquire Tiqets
11/12/2025 by WiT
Mariano Dima: “Experiences is the next thing to crack but it’s far more fragmented and harder to get right” If anyone needed convincing that the tours and activities sector is the next battleground for online travel, it’s the latest announcement from Expedia Group that it has entered into [...]
TourRadar’s full circle moment as it banks on UGC and social commerce
08/12/2025 by WiT
Fifteen years after launching TourRadar from a scrappy flat in London, Travis Pittman is back where he started – chasing the power of user-generated content. “We actually started as one of the first photo-sharing platforms for travel,” Pittman recalls. “In 2005, we were kind of like Instagr [...]