GetYourGuide first experiences platform to hit €1B in revenue
GetYourGuide hits profitability and $1 B+ revenue as experience market expands
GetYourGuide reported it met two major financial objectives for fiscal year 2025, achieving profitability and surpassing €1 billion (about $1.2 billion) in revenue. These results were underpinned by more than €4 bill [...]
The experience surge: Where meaning, AI and human connection collide
In an age where travellers crave meaning as much as adventure, the experience economy is surging again, not through algorithms alone, but through the people and purpose behind them.
At WiT Singapore 2025, the session title said it all: The Experience Surge: The Quest for Personalisation, Meaning an [...]
From Europe to the US to Asia: A time-led strategy in experience travel
GetYourGuide’s expansion from Europe into the US — and now a renewed focus on Asia Pacific, where the company’s journey began — spans markets with very different travel behaviours, holiday patterns, and sensitivities around price. Yet, according to Emil Martinšek, Chief Marketing Officer of [...]
The Experiences Moment has arrived: Expedia announces intent to acquire Tiqets
Mariano Dima: “Experiences is the next thing to crack but it’s far more fragmented and harder to get right”
If anyone needed convincing that the tours and activities sector is the next battleground for online travel, it’s the latest announcement from Expedia Group that it has entered into [...]
TourRadar’s full circle moment as it banks on UGC and social commerce
Fifteen years after launching TourRadar from a scrappy flat in London, Travis Pittman is back where he started – chasing the power of user-generated content.
“We actually started as one of the first photo-sharing platforms for travel,” Pittman recalls. “In 2005, we were kind of like Instagr [...]
How experiences are reshaping the next gen of travel commerce
At the GetYourGuide Unlocked Summit in Bangkok last week, a panel gathered to unpack one of the travel industry’s most promising yet complex frontiers – the “Things To Do” sector, the vast constellation of activities, tours, and experiences valued at a $400B+ market.
The conversation brou [...]
TourRadar’s Fall Release focuses on AI discovery and social commerce in travel
TourRadar, the organised adventure platform, has announced its Fall 2025 Release, introducing new AI discovery tools, the expansion of TourRadar Moments, and enhanced community features, including the $1m RISE Partner Fund, that bring social commerce to life across the platform.
Over the past six [...]
Trip.com and Traveloka forge partnership to expand attractions and tours in Asia
Trip.com announced a strategic partnership with Traveloka, both leadinging Southeast Asian travel platforms, to broaden access to attraction and tour (A&T) products across the region.
Under this collaboration, both companies will share inventory for attractions and tours, enhancing product avai [...]
Daddy, keep looking! From mascots to markets, travel moves from brochures to social
Travel has always been about escape — sometimes from your four walls before a renovation, sometimes from a nagging boss, sometimes from yourself. But today, more than ever, travel is also about inspiration. And inspiration is social.
Nowhere was that clearer than at Klook Kreatorverse 2025 — [...]
Hidden gems have expiry dates: Why social must keep uncovering
I asked Wilfred Fan, Chief Commercial Officer of Klook, a question: When a hidden gem is listed on Klook, is it still hidden?
His reply came quick, straight, almost matter-of-fact: “At the moment our team explores them, they are hidden. After review and release, they’re no longer hidden. Th [...]
