When the sky tilts: How the Middle East is rewriting aviation’s flight paths
There are moments in aviation when the map doesn’t just shift – it tilts.
Routes that once felt permanent suddenly look provisional. Hubs that defined global connectivity can no longer be taken for granted. And airlines, accustomed to operating within finely tuned systems, find themselves navig [...]
Air travel demand will more than double by 2050
The International Air Transport Association (IATA) released its Long‑Term Demand Projections (LTDP) for air travel, showing that global air passenger demand is expected to more than double by 2050. Here are some key takeaways:
Under the mid‑range scenario, demand is forecast to reach 20.8 t [...]
Amadeus doubles down on Asia Pacific via partnerships with UnionPay and Singapore Airlines
Singapore Airlines and Amadeus renew distribution agreements, while airlines can take control of payments experience for both direct and in-direct channels via UnionPay.
Amadeus and Singapore Airlines (SIA) have announced the renewal of their multiyear EDIFACT and New Distribution Capability (NDC) [...]
2026 begins with 3.8% air passenger demand growth
The International Air Transport Association (IATA) released data for January 2026 global passenger demand with the following highlights:
Total demand, measured in revenue passenger kilometers (RPK), was up 3.8% compared to January 2025. Total capacity, measured in available seat kilometers (AS [...]
Strategic flight connections key to attracting global business and investment
A new study by the Singapore-MIT Alliance for Research and Technology’s (SMART) Mens, Manus & Machina (M3S) interdisciplinary research group, alongside collaborators from Massachusetts Institute of Technology (MIT) and National University of Singapore (NUS), has identified a strong statisti [...]
Rebuilding air distribution: Can we make it about the customer again?
Selling an air ticket from Point A to Point B should be as simple as hailing a ride on Grab or Uber, shouldn’t it? After all, it’s been nearly 60 years since the first Global Distribution Systems took flight. Yet, in 2025, the experience is arguably more complicated, fragmented, and confusing th [...]
Who says meta is dead? Batista takes Skyscanner into a packages, multi-modal and beyond-Europe future
Two years into Skyscanner, first as COO, then as CEO, Lisbon-born Bryan Batista is ready to take the 21-year-old metasearch pioneer into a new future in 2026 – one that involves global expansion into new markets such as India and the Middle East, as well as a packages and multi-modal future.
Ca [...]
Charlene Wee: Flying into the future of airline retail
When Charlene Wee took the stage at WiT Singapore, she had just transitioned from heading distribution at Singapore Airlines (SIA) to overseeing operations, a move that bridges two worlds often kept apart: how airlines sell, and how they serve.
After 15 years with SIA, Wee now manages 9,000 [...]
Airline distribution and the role of aggregators in a fragmented future, with AeroHub’s Kelvin Fu | WiT Studio
Airline distribution is at a crossroads. The centralized Global Distribution Systems (GDS) is more fragmented, driven by NDC (New Distribution Capability) and direct distribution. In the WiT Studio, Kelvin Fu (CEO and Founder of AeroHub) weighs in on the direction of the industry. He asserts that di [...]
Whose order? Or, why everyone wants to own your trip (and make you pay for it)
A few weeks ago, as I planned my trip to join WIT’s 20th Anniversary Celebration, my inbox was littered with the usual barrage: multiple confirmation emails for each trip element and no single journey umbrella document. Each came from a different brand, with a different reference number, in a diff [...]
