Wellness Tourism
The age of wellness tourism is here and tech is cashing in
30/04/2026 by WiT
From AI-powered jet lag apps to spa booking platforms, the wellness travel industry is quietly becoming one of the most exciting spaces in travel tech. Here's what you need to know. If you thought wellness tourism was just overpriced yoga retreats and green juice, think again. The sector is under [...]
After Phare, Dara Huot follows his own star with story, instinct and AI
20/04/2026 by Henry Beh
What happens when the former face of a cultural institution steps away, gets stripped back by life, and starts again with only himself, his story, and AI? There is something not quite straightforward about former CEO of Phare, The Cambodian Circus, Dara Huot’s next chapter. It is a reinvention [...]
Veltra moves into wellness tourism via exclusive partnership with Trambellir
24/11/2025 by WiT
Veltra and Trambellir bet on the rise of "self-investment travel" and travellers upgrading themselves abroad. Veltra has signed an exclusive agreement with medical and wellness booking platform Trambellir, marking a move into the expanding “wellness and beauty travel” segment. The partnership c [...]
The new Wellness Traveller isn’t booking a Spa Day. They’re trying to fix their life.
13/11/2025 by WiT
If your wellness travel marketing is still centred on fluffy robes and infinity pools, you’re missing the mark. The "wellness" conversation has fundamentally changed. At our recent WiT Wellness & Well-Being in Travel session in Kuala Lumpur, we presented insights powered by social search data [...]
Trambellir’s new partnerships are helping it shift the narrative around medical tourism
14/07/2025 by Arvindh Yuvaraj
CEO maps strategy around democratising medical tourism. “This is not just innovation, it’s inclusion.”  When So Iizuka (CEO and co-founder, Trambellir) speaks about medical tourism, he talks about it in relation to infrastructure, compliance, trust, and an industry-wide rewiring that’s ha [...]
How a Third Generation Hotelier is Transforming Dusit: From Wonderfruit to a Flagship Revival
11/11/2024 by Yeoh Siew Hoon
For Siradej, sustainability, serenity and spirituality are the three new S’s     When Siradej “Champ” Donavanik, a third-generation member of Thailand’s Dusit family, was given the opportunity to develop a plot of land in Chonburi, the path he opted for was surprising. [...]
The quest for longevity: What’s travel got to do with it?
25/09/2024 by Yeoh Siew Hoon
Over truffled mushroom canapes and lemongrass-ginger infusion tea, I asked Dr. Athasit Amornthanomchoke, an anti-ageing and preventive medicine doctor, practising at the RAKxa Integrative Wellness Retreat in Bangkok, if he saw a lot of male customers and what was the most common reason for their vis [...]
Trambellir evolves into tours and wellness bookings platform for USEN Next Holdings
23/11/2023 by Arvindh Yuvaraj
Trambellir garnered interest from USEN reps at WiT Japan 2023, where Trambellir was featured in a startup showcase. When we spoke to So Iizuka, founder and CEO of Trambellir, last year, his goal was to focus on growing his wellness platform in markets like Malaysia (HQ), Indonesia, Thailand, Japan [...]
Asia Pacific’s young luxury travellers ditch long-haul for homegrown adventures
04/07/2023 by Arvindh Yuvaraj
The travel industry is undergoing a transformation as a new tribe of young luxury travelers emerges in the Asia Pacific region. Coined as 'Native Explorers' by a recent survey conducted by Marriott International, these affluent millennial and Gen Z travellers are challenging traditional travel norm [...]
Letter from the Priorat, Catalonia: Listening to the wines, and the silence
04/07/2023 by Yeoh Siew Hoon
To be honest (and I’ve always been told to be wary of people who start their sentences with those three words but in this case, it’s sincere), I had never heard of Priorat until, well, this year when I started planning for my Catalonia holiday. I had asked ChatGPT to recommend the top three d [...]