Destination Marketing
The experience surge: When singular obsessions become the product
19/08/2026 by Yeoh Siew Hoon
What’s your unique obsession? That was the question Jacinta Lim, co-founder and CEO of Seek Sophie, asked the audience at WiT Indie when she moderated the session on “The Experience Surge”. It was a perfect set-up for a panel whose three guests have each done exactly that – built business [...]
Paul Scurrah on timing and building the world’s happiest airline
14/08/2026 by WiT
When it comes to timing, Paul Scurrah, CEO of Fiji Airways, hasn’t quite got it right. In fact, he started his coffee chat in WiT Queenstown with an apology. “I feel like I should apologise,” Paul Scurrah said. “I was appointed CEO in Australia in March 2019, and less than a year later CO [...]
Can Japan leap beyond “the Italy of Asia” in the AI era?
12/08/2026 by Kei Shibata
Why quiet power may become Japan’s greatest competitive advantage The travel industry is undergoing its biggest transformation since the rise of the internet. The catalyst, of course, is generative AI. Yet the most thought-provoking question I took away from WiT Japan 2026 wasn’t about AI [...]
Trip.com & Booking on managing the ground shifts in the Middle East
10/08/2026 by WiT
Booking.com’s Alberto Yates and Trip.com’s Boon Sian Chai on navigating conflict, building trust, and why the Middle East bet still makes sense When the conflict broke out in the Middle East, both Booking.com’s Alberto Yates and Trip.com’s Boon Sian Chai, speaking at WiT Phocuswright Middle [...]
Agoda’s Tim Hughes on online travel’s broken promise and AI’s “Reddit” dilemma
07/08/2026 by Yeoh Siew Hoon
Twenty-five years and, by his own count, five completely different versions of Agoda later, Agoda’s Timothy Hughes sat down at WiT Queenstown to talk about why online travel never quite delivered on its oldest promise, and why the fix for AI’s travel-advice problem might be sitting in a small co [...]
We missed the resident: Rethinking who tourism is for
21/07/2026 by Yeoh Siew Hoon
The closing panel at WiT Indie brought together Raul Guerra, Asia-Pacific Regional Director at the Catalunya Tourism Board, Mich Goh, Director of Public Policy for APAC at Airbnb, and Mildred Ang, Director of Social Commerce at Klook – a destination, a platform under regulatory pressure and an OTA [...]
The Icelandic startup connecting the dots for air travellers, Asia next on radar
15/07/2026 by Yeoh Siew Hoon
David Gunnarsson does not waste words. The CEO of Dohop, the Icelandic travel technology company that has spent two decades solving one of aviation’s most stubborn problems – how to connect passengers across airlines that do not talk to each other – speaks the way he thinks: directly, precisel [...]
How OceanAir’s Essam Al Salah built his experiences from the desert
14/07/2026 by WiT
Essam Al Salah remembers the moment it clicked. It started with building a small website to start selling tours. In the early days, like most operators, he worked with the companies already in the market, the ones selling seat-in-coach packages. He booked through them, sold through them, and watched [...]
Turning tourists into conservationists, RealNZ’s one ‘sound of silence’ at a time
13/07/2026 by WiT
“You can't help conservation and help the planet if you're not profitable. You've always got to have that balance.” Two years into his role as chief executive of RealNZ, Dave Beeche is applying lessons from a career in major sports events to New Zealand's tourism industry. “Our purpose is to [...]
Saudi travel’s new shape: Domestic, westward and betting on Itself
10/07/2026 by WiT
The interview with Muzzammil Ahussain, CEO of Almosafer, at WiT Phocuswright Middle East started with a provocation. Saudi Arabia is reportedly projecting a $44 billion deficit for 2026. Construction contract awards fell 72% year-on-year. NEOM wasn’t even mentioned in the national budget. So: is t [...]